17 Million Auto Sales in 2014? Yes, it’s Possible!
US light vehicle sales have steadily improved since bottoming out in 2009 at 10.6 million units. 2013 sales reached 15.6 million light vehicles, their highest since 2007 (16.1 million) through still below 16.5+ million in the middle of that decade. However, many of those levels were the result of the industry over-producing and then being forced to use high incentives to clear excess inventories. There was also rich use of fleet sales in some cases. In contrast, in 2013 automakers better aligned production with demand, meaning that recent gains have been “healthier,” and that’s driving optimism for the industry in general. But what can we expect in 2014? If the market continues to improve can we approach 17 million? Let’s see what it would take to reach that level.
Will Mazda’s new “Game Changers” give them some “Zoom-Zoom”?
Mazda’s first new brand effort in over a decade, notable for its digital focus, paired with a weaker yen sets Mazda up for an opportunity to drive more profitable North American operations. Compete analyzed shopper metrics to define Mazda’s opportunities and risks in a competitive automotive marketplace.
One Year Later: Insights into Nissan’s 10% Market Share Goal
In Q4 2011, Nissan CEO Carlos Ghosn proclaimed that the automaker wants 10% of U.S. sales within three years (i.e., by Q4 2014). In this analysis, Compete assesses Nissan’s progress through March 2013 to reveal successes and shortfalls, as well as opportunities to improve sales.