business development

3 Easy Ways to Discover New Business Prospects

Whether you work in sales, do full time business development work, or you handle new business prospecting at an agency, you need to stay on top of new ways to constantly find new prospects. Sure, there are dozens of databases available that have contact information for thousands of professionals, but you might not know enough about the companies from those databases to make informed decisions about which prospects are good fits.

5 Steps to Help Generate New Business for Advertising Agencies

his week the Ad Club hosted guest speakers Kristen Cavallo, Chief Strategy Officer of Mullen, and Donna Wiederkher, CMO of Aegis Media N.A., on the topic of new business. Coming from different backgrounds, with over decades of experience between the two of them, the insights they gave were both practical and thought provoking.