brands

Free Super Bowl Buzz–Brands Newsjack the Blackout

Image from: blackout / Shutterstock A number of brands owe their quick-thinking social media teams a raise for “newsjacking” the Super Bowl power outage. When the lights went out, viewers turned their attention to social media for the thirty-four minute game break. This was a perfect opportunity for brands to share a message with high impact and little cost. PBS’s popular show Downton Abbey had to compete with the Super

The Weekly Compete Pulse

If you aren’t up to your elbows in holiday gifts, then you certainly were not old enough to own a credit card by Black Friday and Cyber Monday. For those of us who were, we lucked out on some pretty great deals for our friends and families. According to our retail team, mass merchants, department stores, and electronic retailers experienced a better Black Friday than last year, whereas Apparel and

The Weekly Compete Pulse

If you’ve been too busy carving social media and tech-inspired pumpkins, then you certainly may have missed out on these great articles. So kick back in your costume, grab some Halloween candy, and catch up on these 5 good reads that we found relevant for online marketers this week. Looking for a controversial topic? Alan Pearlstein of AdAge questions whether or not the Internet is the be all end all

How Video, Social Media, and Brand Advocacy are Shifting Disaster Relief & Non-Profit Marketing Efforts

Donating to non-profit organizations is an extremely personal affair; typically there is a tugging at an individual’s heart strings that helps prompt a donation. With the digital landscape so rapidly changing, it’s interesting to see our strong connections to our online donating behaviors in regard to video, social media, and sponsorships from big brands. Given how our behaviors are impacted by changes in the digital landscape, non-profit marketers would benefit