brand marketing

Which Household Care Brands Clean Up With Consumers?

Image from: Cleaning / Shutterstock Last week, I looked at consumer attitudes for health and beauty products.  This week, with the help of the Summer 2012 Online Shopper Intelligence survey, I tackle household care products.  Consumers spend billions of dollars on household items every year, so understanding consumer opinion is important for marketers.  Here are my findings. Brand awareness for household brands is highest among older consumers Brand awareness for

Beauty is Within the Eye of Your Consumer: What consumers think about your health and beauty brand

Image from: Beautiful Beholder / Shutterstock Beauty and Health manufacturers spend millions of dollars on marketing, attempting to create brand awareness, brand buyers, and ultimately, brand loyalists.  In the Summer 2012 Online Shopper Intelligence survey, we set out to gauge consumer attitudes for health and beauty brands.  Here is what we found. Brand awareness for all brands is higher among females Brand awareness among the leading health & beauty brands

Old Spice’s Mano A Mano En El Bano: What Happens In The Bathroom Stays In The Bathroom

Old Spice and agency Wieden+Kennedy yesterday  finally delivered the punch line set up by their recent dalliance with B-list hunk Fabio, whom they recently set up as “The New Old Spice Guy.”  On Monday, Fabio challenged “the Old Old Spice Guy” Isaiah Mustafa to an “Internets duel.”  Mustafa accepted on the same day, ending a hiatus from said Internets that had many fans worried that Fabio might truly be replacing

Study Finds Link Between Brand Building and Search

NEW YORK Feb 9, 2010 "” Initial research conducted by Wunderman, BrandAsset® Consulting, ZAAZ and Compete has found that the search engine consumers use to find a brand’s website impacts their perception of that brand and impacts their decisions made while they’re on the site. "Search begins with the choice of search engine," said David Sable, vice chairman and COO of Wunderman, one of the companies involved in the research.

Oscar Mayer Brings Good Mood

With the unemployment rate at 10%, the stock market 30% below its peak from the fall of 2007 and companies continuing to announce layoffs, it can be hard to remain optimistic these days.  However, Oscar Mayer is trying to change that by bringing some cheer with its Good Mood Mission campaign, which is a charity program aimed at feeding the hungry.  Consumers are encouraged to go to their Good Mood