brand building

Digital CMO Series: Arianna Huffington, President and Editor-In-Chief, AOL Huffington Post Media Group

The Digital CMO Series kicks off with Arianna Huffington – listen in as she shares her perspective on the future of the industry and how to engage the digitally connected consumer to build a brand. “Everything in the Digital era is about connection and engagement. Will.i.am summed it up best when he said, ‘We used to consume content sitting on a couch, now we consume it galloping on a horse

What’s that # Sign Doing On My TV?

I wouldn’t label myself as a “TV Junkie”, but I do certainly watch my fair share of television.  As I watch, I have noticed a growing trend of networks using on-screen hashtags to label shows as they are airing, appearing as a faint watermark on the corner of the screen.  For those of you who don’t know what a hashtag is, it’s a # symbol followed by a word grouping

Study Finds Link Between Brand Building and Search

NEW YORK Feb 9, 2010 "” Initial research conducted by Wunderman, BrandAsset® Consulting, ZAAZ and Compete has found that the search engine consumers use to find a brand’s website impacts their perception of that brand and impacts their decisions made while they’re on the site. "Search begins with the choice of search engine," said David Sable, vice chairman and COO of Wunderman, one of the companies involved in the research.