Digital CMO Series: Arianna Huffington, President and Editor-In-Chief, AOL Huffington Post Media Group
The Digital CMO Series kicks off with Arianna Huffington – listen in as she shares her perspective on the future of the industry and how to engage the digitally connected consumer to build a brand. “Everything in the Digital era is about connection and engagement. Will.i.am summed it up best when he said, ‘We used to consume content sitting on a couch, now we consume it galloping on a horse
What’s that # Sign Doing On My TV?
I wouldn’t label myself as a “TV Junkie”, but I do certainly watch my fair share of television. As I watch, I have noticed a growing trend of networks using on-screen hashtags to label shows as they are airing, appearing as a faint watermark on the corner of the screen. For those of you who don’t know what a hashtag is, it’s a # symbol followed by a word grouping
Study Finds Link Between Brand Building and Search
NEW YORK Feb 9, 2010 "” Initial research conducted by Wunderman, BrandAssetÂ® Consulting, ZAAZ and Compete has found that the search engine consumers use to find a brand’s website impacts their perception of that brand and impacts their decisions made while they’re on the site. "Search begins with the choice of search engine," said David Sable, vice chairman and COO of Wunderman, one of the companies involved in the research.