brand awareness

Touchdown for Super Bowl Automotive Ads?

Image from: Ram Super Bowl / Detroit Free Press The 2013 Super Bowl is now history but its legacy lives on, both in record books and in the world of advertising. As we’ve seen for years, the game’s TV ads get about as much attention as the game itself, including online “leaks” and “teases” before the game and news coverage afterwards. Super Bowl ads are alluring for marketing executives because they’re

Which Household Care Brands Clean Up With Consumers?

Image from: Cleaning / Shutterstock Last week, I looked at consumer attitudes for health and beauty products.  This week, with the help of the Summer 2012 Online Shopper Intelligence survey, I tackle household care products.  Consumers spend billions of dollars on household items every year, so understanding consumer opinion is important for marketers.  Here are my findings. Brand awareness for household brands is highest among older consumers Brand awareness for

Beauty is Within the Eye of Your Consumer: What consumers think about your health and beauty brand

Image from: Beautiful Beholder / Shutterstock Beauty and Health manufacturers spend millions of dollars on marketing, attempting to create brand awareness, brand buyers, and ultimately, brand loyalists.  In the Summer 2012 Online Shopper Intelligence survey, we set out to gauge consumer attitudes for health and beauty brands.  Here is what we found. Brand awareness for all brands is higher among females Brand awareness among the leading health & beauty brands

Want to raise your web traffic? Go public!

Image from: JohnKwan / Shutterstock When we think about a company going public, we think of companies raising money to fund expansion, or ringing the bell at the New York Stock Exchange, or analysts discussing the prospects for the company on CNBC. We don’t often think of going public as a way to build brand awareness and drive web traffic. Linkedin shows that going public could be a powerful driver

Where’s the Easy Button?

When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II

Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed their character-based advertisement campaigns online. They have also coupled their efforts with social media to significantly elevate their digital brand awareness. You don’t have to look any further than Facebook to see that over 2.5 million people have “liked” the Flo Progressive

The Mazda Evolution: Brand Awareness Driving Sales

Compete, Inc. Original Research Mazda’s Evolution For Many years, Mazda has had a relatively distinctive image in the U.S.  It is often seen as the sportiest of the Japanese brands, fostered by its participation Mazda is evolving in an effort to drive sales.  To set the stage, Compete used several of its automotive metrics, which leverage its industry-leading panel size and patented normalization techniques. Keeping Zoom, Adding WPP Mazda has