Four Things You Might Not Know About Twitter
Compete recently fielded a survey to uncover how consumers are using leading social media platforms and the impact usage has on interaction with a brand. Some interesting findings about Twitter emerged from the study that might be surprising to many. Here are four things that you might not know about Twitter. 1. Twitter users are more likely to engage with the service through a mobile device than are users of
The Weekly Compete Pulse
Ah, the first weekend in June. Time to head to the beaches, BBQ with your friends, and enjoy a cold one by the campfire. On the other hand, you could just check out these links to some of this week’s news articles that we read and found interesting for online marketers. One of the most popular forms of advertising is branded entertainment, in part because if executed correctly, it can
Where’s the Easy Button?
When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over
‘Arab Spring’: A Test for Journalism and the Rise of Al Jazeera in the West
Much of the attention of the world has been focused on the Middle East this spring between the riots, revolutions, and breaking news across the region. From Tunisia to Egypt, Libya, Syria, Yemen, Bahrain, and most recently, the death of Osama bin Laden, important changes have been taking place in the Middle East that directly affect people all over the world. While there’s been a lot of talk about how
Subway Freshbuzz: Online Ads for Breakfast, Marketing Success for Lunch?
Am I the only one that finds Burger King’s character “The King” profoundly creepy? Supposedly not, as Burger King recently split with their ad agency Crispin, the creators of that particular campaign. But no matter who their ad agency is, fast food restaurants aren’t known for spending a larger portion of their advertising dollars online. There are TV commercials and billboards in abundance, but why give so little attention to
Chatroulette: Trying to Save Face by Changing Its Face… Again
In case you’re unfamiliar with the controversial, Russia-based site known as Chatroulette.com, it is a popular social video site that allows the user to chat with any other random user who is also on the site. It’s a pretty cool concept that leaves some obvious ways for it to be abused (read: lots of naked people). Because of their troubles with pornographic content filling up the site, they’ve tried several
Why Email Marketing is Like Dating
As an email marketer, I spend a lot of time writing, optimizing, segmenting, and analyzing emails for Compete. I also spend a lot of time reading other people’s emails to learn from them. I’m new-ish to the email marketing thing, so I’ve been trying to figure out what it’s like, and all I can think of is dating. Email marketing is like dating. Huh? Think about it-When you stumble upon
Webinar: How Can Location Based Marketing Help My Business?
A couple weeks ago, Compete brought back our TastyBytes event series at Towne Stove and Spirits in Boston. This particular edition of the series focused on location based services, and how marketers can take advantage of them to connect with consumers in new ways. The panel featured some awesome LBS experts including Mike Schneider, Aaron Strout, Gary Leopold, Ajit Verghese, and Nataly Kogan. Now we’re lucky enough to have Mike
So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II
Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed their character-based advertisement campaigns online. They have also coupled their efforts with social media to significantly elevate their digital brand awareness. You don’t have to look any further than Facebook to see that over 2.5 million people have “liked” the Flo Progressive
So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I
The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the ways auto insurance companies have attempted to separate themselves and establish greater market share in a multibillion dollar advertisement war aimed at capturing widespread consumer attention. Although traditional companies like Allstate and State Farm still do the majority of their business offline, the gap is
Facebook: More Than Just Likes
Social media and Facebook in particular continue to be all the rage: consumers can’t get enough and businesses feel they have to be part of the mix. To help shed light on how businesses are using presence on Facebook, Compete compared traffic to the Facebook pages of over 40 brands to traffic to those brands’ websites. Brands included those in the financial services, automotive, retail, telecom, and travel industries. In some