brand

Should Livestrong sever ties with the Lance Armstrong brand?

Image from: elcerebrohabla Does the Livestrong Foundation need to further re-brand themselves in the wake of Lance Armstrong’s confession to using performance enhancing drugs? Trust is a necessary component of building a strong brand, and the scandal has tarnished it. Non-profits do not have a product, only a compelling mission which must bring in donations. The Livestrong Foundation has made critical strives to protect their brand. First, it has expanded

Beauty is Within the Eye of Your Consumer: What consumers think about your health and beauty brand

Image from: Beautiful Beholder / Shutterstock Beauty and Health manufacturers spend millions of dollars on marketing, attempting to create brand awareness, brand buyers, and ultimately, brand loyalists.  In the Summer 2012 Online Shopper Intelligence survey, we set out to gauge consumer attitudes for health and beauty brands.  Here is what we found. Brand awareness for all brands is higher among females Brand awareness among the leading health & beauty brands

Webinar: Which Brand Will be Crowned the “King of Luxury”?

Image from: Anton Balazh / Shutterstock In this webinar, we’ll examine insights into 2012 luxury automobile sales through the 2nd quarter. Insights will be based on analysis of the six leading brands in a head-to-head comparison of sales, shopper volume, competitive cross-shop, and conversion. Sign up here to join us on August 9th, 2012 from 2-3pm Join us during this webinar we will answer the following questions: Which brands are

The Weekly Pulse

We learned this week that Facebook will be bringing Timeline to brand pages. To help with the transition, Mashable published a guide for business to use in order to make the most our of their new pages. Similarly, we also enjoyed BostonInno’s list of top 7 companies who have successful Facebook Timelines. We loved Mashable’s infographic detailing the most “viral” new sources on Twitter. They must know what they are doing across the

Maker’s Mark Holiday Sweater Heats Up December Traffic

Image from: Maker’s Mark As marketers we’re interested in how to create memorable interactions with our customers. One of my marketing friends explained to me once that the reason she enjoyed being a marketer is that she liked to find new ways to make people fall in love with a brand. While loyalty programs aren’t a new idea, having a creative approach can create a lasting impression. While this particular

Want to raise your web traffic? Go public!

Image from: JohnKwan / Shutterstock When we think about a company going public, we think of companies raising money to fund expansion, or ringing the bell at the New York Stock Exchange, or analysts discussing the prospects for the company on CNBC. We don’t often think of going public as a way to build brand awareness and drive web traffic. Linkedin shows that going public could be a powerful driver

Rockstar Games: Creating Controversy and Commanding Buzz

Since the original Grand Theft Auto was released in 1997, Rockstar Games, a subsidiary of Take-Two Interactive, has been surrounded by controversy. By creating games like those in the Grand Theft Auto series that openly showcase violence and sexuality, Rockstar is no stranger to pushing the envelope in terms of game content. But that same controversy has also driven tremendous success with each new game in the GTA franchise, success

The Weekly Compete Pulse

It’s been a busy week at Compete, especially for the Technology & Entertainment and Financial Services verticals! If you missed Chris Collin’s webinar on Apple make sure to find some time to either watch it or review the slides: Think Different: The Decade of Apple. Also, here’s two free ebooks that we just released on the mobile money industry: Mobile Credit Cards and Mobile Banking. If that doesn’t keep you

Old Spice’s Mano A Mano En El Bano: What Happens In The Bathroom Stays In The Bathroom

Old Spice and agency Wieden+Kennedy yesterday  finally delivered the punch line set up by their recent dalliance with B-list hunk Fabio, whom they recently set up as “The New Old Spice Guy.”  On Monday, Fabio challenged “the Old Old Spice Guy” Isaiah Mustafa to an “Internets duel.”  Mustafa accepted on the same day, ending a hiatus from said Internets that had many fans worried that Fabio might truly be replacing

The Weekly Compete Pulse

It’s Father’s Day weekend, time to celebrate our dads and grill some meat. You’ll probably need something to read while you’re lounging around in the backyard with dad, so check out these links to some of this week’s news articles that we read and found interesting for online marketers. Amber Mac delivered the keynote speech at this year’s SES Toronto. A big part of her speech was talking about how

Live from Internet Retailer 2011

Compete has made the journey to San Diego for the 2011 Internet Retailer Conference. This year is expected to be the e-commerce retailer’s largest show in history with over 7,000 registered attendees. The theme of this year’s show is “E-Commerce Shifts into Overdrive, the Race is On” – a fitting title given the explosion of online sales across the board. Expected speakers at the show include executives from eBay, Walgeens,