BMW

BMW 5-Series Sales Collapse: Not the Usual Suspects

Image from: BMW Logo / Grcea.com 5-Series sales have been consistent for the past year, averaging between 4k and 5k units per month; in August, Wards reported 1,688 sales, down 70% month over month (m-o-m), 61% year over year (y-o-y), and the lowest monthly sales this decade. What’s the cause behind the BMW’s 5-Series significant sales drop?  Two factors lead to sales: a brand’s ability to generate shoppers, and its

Free Report: Which Brand Will be Crowned the “King of Luxury”?

Image from: noktahhitam Who will be Crowned “King of Luxury”? Sales volumes to date reinforce that Mercedes-Benz and BMW will be in a tight race for the 2012 U.S. luxury-vehicle sales crown. Less clear is how Mercedes-Benz and BMW are driving sales, and how susceptible each brand is to losing sales to other rivals, such as Lexus. This white paper will provide an overview of the luxury car market for the

Truth in Engineering"¦ and Marketing

The financial crash of 2008 hit few industries harder than automotive.  We saw timeless US automotive manufacturers file for bankruptcy while others experienced record sales declines.  Despite this, some brands, like Audi, were able to weather the storm better than others.  How?  In part, thanks to successful marketing.  I first started paying attention to the brand after seeing a creative, futuristic commercial about a year ago.  Beginning in a dimly