blogging

Sunday Series: Virality Brings Fast Mover Status

November was a good month for the personal blogs category, skyrocketing the second-highest amount of unique visitors (UVs) in two years. But this sharp jump in traffic wasn’t due to a sudden interest in personal blogs, it was due to a single site (with the slight help from a few others).

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Are You Making These 10 Common Google AdWords Mistakes? Internet marketers know that using Google AdWords is an excellent way to drive traffic to their sites. Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the highest return on investment. Unfortunately, a poorly managed AdWords campaign is

Battle of the Blogs: Tumblr Wins, but Can Advertisers Open Users’ Wallets?

Yahoo! wants to get in front of 18-34 year olds—and soon it will for the price of $1.1 billion to acquire the popular blogging platform, Tumblr. Yahoo! is counting on this young crowd to increase its traffic, gain “cool” status, and sell digital advertisements. These Millennials are the most coveted demographic for advertisers. Will this investment pay off for Yahoo?

The Weekly Compete Pulse

The marketing team here at Compete compiled a list of the most popular digital marketing stories online this week. Enjoy and happy competing, marketers! 67% of smartphone users would rather see advertisements than pay for premium content. A new study revealed that consumers are willing to exchange personal information for free digital content. The percentage is even higher for tablet users: 70%.

Thought Catalog Leading Thoughtful Blogging

Image from: Blogging / Shutterstock Writing about Thought Catalog is extremely hard for me because every time I go to check something on the site I end up reading content for twenty minutes, or until someone jostles me out of catatonia. But I will do it, because it’s elegant marketing strategy is hands-off and intriguing. For those that don’t know, ThoughtCatalog.com is “a place for relevant and relatable non-fiction and

The Weekly Compete Pulse

Where did people advertise themselves before Facebook? Before Twitter? According to Ballentine’s, it’s the t-shirt that should be attributed to the first modern, self-oriented advertisement, and it’s to the t-shirt that this task shall return! They’re some smart folk over there, and they’ve managed to create an internet-connected t-shirt that’s design interacts with you via your online presence. Check out their pitch video below! Search Engine Watch put out an

The Weekly Pulse

We’ve talked a lot about gamification, and as such we were interested in Mashable’s list of 6 ways to gamify your Facebook marketing. The post describes your Facebook fans’ engagement as a funnel; they say “At the top, there’s the simplest social action they can take — usually liking your page. At the bottom are complex actions like buy, subscribe or refer others.” Check out their post to see what

Free Report: Learn Better Business Blogging

You see them everywhere, all the time, offering tips and building brands. Blogs! Blogging isn’t just a way to increase brand awareness. You can ultimately drive revenue through your company’s blog once you know what to do. If you’re just trying to dip your toe into the blogosphere or you already consider yourself a pro, you should never stop striving for better blogging. The Compete Pulse (blog.compete.com) has risen through

Tumblr vs. WordPress vs. Blogger: Fight!

Image from: Digital Genetics/Shutterstock Tumblr has been in the news a lot recently because of their huge user numbers (there’s also been some question of whether or not they are a “bot fest” – but I’ll leave that for others to analyze.) Back in 2009, I compared Tumblr to Posterous – but since that time Tumblr has just pulled away. So much so that Posterous seems to have seen the

The Weekly Compete Pulse

We’d like to wager a guess that you have spent any free time you had this past week prepping for the upcoming Halloween holiday – buying just the right candy for the 5 trick or treaters you will get, debating whether you want to be Frankenstein or Frank Sinatra, deciding if you want your little one to rock the frog outfit or the hot dog outfit. While the ins and

Sandbox Etiquette: 5 Playground Lessons Social Media Marketers Can Take to Heart

Now truthfully, I haven’t been away from the playground for quite as long as many of my wiser marketing peers; however, from my short time in the industry thus far, I’ve found that a lot of valuable lessons we learned as kids in the schoolyard can be applied to things we do every day. 1. Sharing is Caring For starters, sharing is caring. It seems obvious, but when it comes