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The Weekly Compete Pulse

Happy New Year from the Compete team! As you’re getting back in the saddle and making plans for the year ahead, take a few minutes and reflect on 2012. Where were your biggest successes? Your biggest learning experiences? If you missed any digital insights from the Compete blog during the year, now’s your chance to read through last year’s highlights with the Best of the Compete Blog: 2012 Edition. Let’s

Best of the Compete Blog: 2012 Edition

Image from: 2012 / Shutterstock Well well well! Here we are, at the brink of 2013, the whole of 2012 concisely packaged away in our retrospect. The natural thing to do at these transitions is to review, right? As marketers, analyzing past triumphs is often times the most telling process for elucidating the future, so as the new year approaches we’ve constructed a list of Compete’s top stories in 2012. But what

The Compete Weekly Pulse

$9.2 billion. Billion. That’s 9 billion and then some. That’s enough to buy 16,666,667 Furbies! It’s also the forecast amount of US social media advertising revenues for 2016, up from the $4.6 billion estimate in 2012. According to our sources, social ‘native’ ads are expected to surpass display in growth within the forecast period, capping out at about a $3.85 billion spend in 2016. That’s a lot of Furbies… With

The Weekly Compete Pulse

We’d like to wager a guess that you have spent any free time you had this past week prepping for the upcoming Halloween holiday – buying just the right candy for the 5 trick or treaters you will get, debating whether you want to be Frankenstein or Frank Sinatra, deciding if you want your little one to rock the frog outfit or the hot dog outfit. While the ins and

Sandbox Etiquette: 5 Playground Lessons Social Media Marketers Can Take to Heart

Now truthfully, I haven’t been away from the playground for quite as long as many of my wiser marketing peers; however, from my short time in the industry thus far, I’ve found that a lot of valuable lessons we learned as kids in the schoolyard can be applied to things we do every day. 1. Sharing is Caring For starters, sharing is caring. It seems obvious, but when it comes

The Weekly Compete Pulse

Spring officially arrived this week, and the Compete team had a great adventure to New York city for Search Engine Strategies. We got to talk with a lot of online marketers there, and we definitely picked up some good marketing tips. Check out some of this week’s news articles that we read and found interesting for online marketers. World Poetry Day was on Monday. Did you celebrate? Many people took

Happy Valentine’s Day from Compete’s President

It’s Valentine’s Day, and what better time to show our appreciation to clients, supporters and the people who we worked with over the past year. We move so quickly these days that we often forget to celebrate our accomplishments, especially those of our clients. So this is my Valentine, celebrating all of our relationships and some of the reasons these past twelve months have been so special. We now have