November Data is Now LIVE at Compete
Image from: Presents / Shutterstock November data is now LIVE at Compete! In November, the fastest growing Website traffic lists were heavily influenced by Black Friday and Cyber Monday, with Black Friday sites, bargain sites, holiday sites, and retail sites taking leading positions. Other key drivers of Web traffic in November include the Powerball lottery and the U.S. presidential election. Relief efforts for those affected by Hurricane Sandy likely drove
Cyber Monday Drives Online Sales
Image from: Holiday Shopping Online / Shutterstock Last week we explored the Thanksgiving/Black Friday related increase in in-store sales. This week, we see the impact of Cyber Monday deals on online shopping. Consumers took advantage of Cyber Monday week deals, spending on average $300 online, while spending only $244 in-stores. Year-to-year, 2012 was a much better year for retailers. Consumers spent 50% more this year on Cyber Monday deals than
Mass Merchants Reign Supreme on Thanksgiving Week
Image from: Thanksgiving Shopping / Shutterstock Thanksgiving week shopping has always, and will continue to be, an area of focus for retailers and consumers alike. It may not be my preference after having filled up on delicious turkey and pumpkin pie, but it definitely was for my relatives and many other consumers who bundled up to head out at ungodly hours to do some holiday shopping. And shop away they
Which Retailers Came Out on Top This Past Week?
Image from: Presents / Shutterstock So far, shopping this holiday season is outpacing 2011 holiday shopping. Looking back over the critical week of Black Friday and Cyber Monday, consumers spent more time shopping at the top online retailers this year than they did last year. Attention was up 5% Y-O-Y on Black Friday and up 11% Y-O-Y on Cyber Monday. Earlier this week, we revealed that for most retailers,
Where Did Consumers Shop Online During Thanksgiving and Black Friday?
Image from: Winter Sale / Shutterstock Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday
Is Cyber Monday Old Hat?
Image from: Holiday Woes / Shutterstock The weekend consumers (and retailers) everywhere have been counting down to is finally upon us. Shoppers have been gearing up for this holiday weekend for over a month. Research on Black Friday/Cyber Monday deal sites began to rise in early October and exploded earlier this month. These sites have been utilized by more than half of the consumers who plan to go
Traditional Retailers are Barbie Shoppers’ Dream House
Image from: Barbie’s Face / Barbie.com Although holiday decorations have been available for weeks, for most of us, the holiday season begins in earnest as the Halloween decorations come down and our children shift their attention from costumes and candy to wish lists. If this year is like so many of the past 50, many young girls will reserve space high on their lists for a Barbie doll. Looking
3 Key Trends: 2011 Holiday Shopping Recap
Image from: Tatiana Popova / Shutterstock A few weeks ago, we wrote about our Webinar that highlighted shopping trends during the 2011 Holiday Season. Recently, our retail and consumer products senior associate, Debra Arbesman talked to the people at Monetate about some of the trends in the 2011 Holiday Season. This past year, online shopping on promotional days like Black Friday and Cyber Monday increased 20% year-over-year. Debra identifies three key
Holiday 2011: Slow Shopping and Low Cyber Monday Impact
Image from: pzRomashka via Shutterstock One way of telling that December is here is just by looking at the full mall parking lots. With only a few weeks left to find the perfect presents, wrap them up nicely and then have others tear them open, people have been shopping away. As of December 4, over a quarter of consumers have finished more than 75 percent of their holiday shopping. However,
7 Holiday Retail Insights that Will Jingle Your Marketing Bells
Image from: happykanppy / Shutterstock 1 * Black Friday is no longer just an offline retailer holiday. We have seen a big shift to online and a blending of Black Friday and Cyber Monday into one big spending weekend. 2 * This holiday season, Amazon is going after their direct competition of brick and mortars through a new program. If consumers scan a product in a store, Amazon offers a
Online Retail Traffic Up by 12M Visits Last Week
Image from: Christo / Shutterstock It appears that the huge spikes in traffic associated with Black Friday and Cyber Monday are starting to die down based on total online visits to retailers last week. Year-over-year weekly traffic increased by approximately 12M visits when compared to the same week in 2011. The week-over-week dip in 2011 appears to be more pronounced than in prior years. However, the results are not surprising