Black Friday & Cyber Monday Report: Everything’s Merry for Amazon
It seems as though every year, more and more pressure gets put on Black Friday and Cyber Monday. Not only are these important days for retailers to capture holiday shopping sales, but lately it seems that consumer confidence, holiday season projections and the weight of the world rests on the results.
November Data is Now Live – BET.com, Hallmark.com, Black Friday and more…
Happy holidays! To ring in the holiday season, November data is live and available in Compete PRO! Speaking of the holidays, Black Friday dominated the Monthly Fast Movers this time around. Beyond discount aggregator sites like BlackFriday.fm, TheBlackFriday.com, NoMoreRack.com, and BlackFriday.com, several brands also made it into the top Fast Movers like Hallmark.com and Express.com.
20+ Black Friday & Cyber Monday Facts That You Need to Know
Shoppers are keen on researching for the best deals and rely on different sources to gather information. The majority of shoppers are visiting Black Friday and Cyber Monday deal sites such as Blackfriday.com and Cybermonday.com. They’re also browsing online store circulars, visiting retailer websites, checking out social media pages and talking to friends and family about promotions.
November Data is Now LIVE at Compete
Image from: Presents / Shutterstock November data is now LIVE at Compete! In November, the fastest growing Website traffic lists were heavily influenced by Black Friday and Cyber Monday, with Black Friday sites, bargain sites, holiday sites, and retail sites taking leading positions. Other key drivers of Web traffic in November include the Powerball lottery and the U.S. presidential election. Relief efforts for those affected by Hurricane Sandy likely drove
Cyber Monday Drives Online Sales
Image from: Holiday Shopping Online / Shutterstock Last week we explored the Thanksgiving/Black Friday related increase in in-store sales. This week, we see the impact of Cyber Monday deals on online shopping. Consumers took advantage of Cyber Monday week deals, spending on average $300 online, while spending only $244 in-stores. Year-to-year, 2012 was a much better year for retailers. Consumers spent 50% more this year on Cyber Monday deals than
Mass Merchants Reign Supreme on Thanksgiving Week
Image from: Thanksgiving Shopping / Shutterstock Thanksgiving week shopping has always, and will continue to be, an area of focus for retailers and consumers alike. It may not be my preference after having filled up on delicious turkey and pumpkin pie, but it definitely was for my relatives and many other consumers who bundled up to head out at ungodly hours to do some holiday shopping. And shop away they
Which Retailers Came Out on Top This Past Week?
Image from: Presents / Shutterstock So far, shopping this holiday season is outpacing 2011 holiday shopping. Looking back over the critical week of Black Friday and Cyber Monday, consumers spent more time shopping at the top online retailers this year than they did last year. Attention was up 5% Y-O-Y on Black Friday and up 11% Y-O-Y on Cyber Monday. Earlier this week, we revealed that for most retailers,
Where Did Consumers Shop Online During Thanksgiving and Black Friday?
Image from: Winter Sale / Shutterstock Retailers and manufacturers are beginning to get an understanding of the impacts that months of holiday planning had on consumers. This year, brands have continued their aggressive pursuit of holiday shoppers by turning up marketing well ahead of previous years. Target launched a high-visibility holiday themed ad campaign before Halloween in an effort to capture as much attention as possible. During Black Friday
Is Cyber Monday Old Hat?
Image from: Holiday Woes / Shutterstock The weekend consumers (and retailers) everywhere have been counting down to is finally upon us. Shoppers have been gearing up for this holiday weekend for over a month. Research on Black Friday/Cyber Monday deal sites began to rise in early October and exploded earlier this month. These sites have been utilized by more than half of the consumers who plan to go
Traditional Retailers are Barbie Shoppers’ Dream House
Image from: Barbie’s Face / Barbie.com Although holiday decorations have been available for weeks, for most of us, the holiday season begins in earnest as the Halloween decorations come down and our children shift their attention from costumes and candy to wish lists. If this year is like so many of the past 50, many young girls will reserve space high on their lists for a Barbie doll. Looking
3 Key Trends: 2011 Holiday Shopping Recap
Image from: Tatiana Popova / Shutterstock A few weeks ago, we wrote about our Webinar that highlighted shopping trends during the 2011 Holiday Season. Recently, our retail and consumer products senior associate, Debra Arbesman talked to the people at Monetate about some of the trends in the 2011 Holiday Season. This past year, online shopping on promotional days like Black Friday and Cyber Monday increased 20% year-over-year. Debra identifies three key