birthday

Happy Birthday Fenway!

Image from: ESPN With today being the 100th birthday of the nation’s oldest ballpark currently in use, Fenway Park, I decided to look at search results for a few Boston baseball specific keywords. Starting with the keyword “Fenway” Compete.com has 67 site destinations, the top 10 being: MLB.com has the highest volume of search referral for the keyword “Fenway.” Looking further, the keyword “Red Sox” returns 30 site destinations with

Despite Social Media Campaigns, Games Still Dominate Nabisco’s Referrals

Image from: Nabisco Today is the 100th birthday of the Oreo cookie, and Kraft Foods is pulling out all the stops. Back in February, they launched a limited edition “Birthday Cake” version of the classic treat, in order to gain attention for their big day. On Facebook, Oreo launched their “Celebrate the Kid Inside” interactive campaign. From their Facebook page, users are urged to share their favorite Oreo stories, including

Don’t wish me happy birthday!

No matter what white paper you read, if it’s about email marketing it most likely has a section on message personalization. Email personalization makes complete sense. If you have specific information about your clients, users, etc. you should use that information to provide the most relevant and personal message possible. Advancements in email marketing technology and data collection have made it simple for any business to incorporate email messages and/or