February 2011 Search Market Share Report

With fewer days in February, search query volume across the 5 engines was down nearly 12% MOM. The trend for search market share continues with Google losing incremental share (-0.7ppt), while Bing continues to gain share (+1.0ppt). All engines except Bing experienced a decline in unique visitors in February, with Bing seeing a 7.6% increase in UVs MOM. Bing Powered engines (Yahoo! and Bing) continued to increase its share of

Facebook Inches Closer to the Top in Compete Ranking of Top 50 Web Sites for December 2010 and Finish 2010 on a High Note BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released its ranking of the top 50 web sites for December 2010. The gap continues to narrow between number two ranked site and number three,, with fewer than 2.9M UVs separating the two. Comparing the year-over-year (Y-O-Y) growth for the two sites — -1.48 percent for Yahoo and +13.97 percent for

December 2010 Search Market Report

Search activity across the 5 engines saw more activity in December, with a 1.3% increase in overall query volume from November. The trends we have been reporting over the past few months continue in December, with Google losing share to both Bing and Yahoo! Bing Powered engines (including both Bing and Yahoo!) as a whole grew 4.1% MOM in query volume, driving its total market share up by 0.8ppt.  Bing

Make-my-baby: Ethical Use of Affiliate Marketing?

Facebook has been in the news recently, not only for their high valuation and major investments from Goldman Sachs and Digital Sky Technologies, but also because some applications on the site are now asking for access to personal information such as phone number and address. Interestingly, there is another application, Make-my-baby, that also has the ability to change the settings in your browser if…

August Search Market

Last month we took one final look at Yahoo! and Bing as separate engines before we started to report on combined Bing Powered Search metrics.  This month we take a final look at Google before the release of its newest game-changer, otherwise known as Google Instant. What did we see happen in August? Search query volume across the 5 engines increased 2.1% from July to August, with Bing experiencing the

Digital CMO Series: Bing – Building a New Brand in the Digital Age

    Breaking through the noise to launch a new brand in today’s marketplace requires harnessing traditional marketing techniques as well as the unexpected. Reaching users online is relatively straightforward, but building emotional connections, staying relevant and delivering value is considerably more challenging. Hear from Kirsten Ward, Director of Digital Advertising, Microsoft as she discusses the challenges faced and innovation by Microsoft to build the Bing brand and steadily gain