Binders full of women

4 Lessons In Viral Marketing From On High

Image from: Virus / Shutterstock   We are a society obsessed with digital. Therefore, to be impactful a brand must know how to be agile in a digital space. Having a battalion of online entities is all the rage, and for good reason; more online platforms means more outlets for content, more exposure, and—yes—a higher chance of striking the elusive nerve of virality that so many marketers dream of. Here

Binders and Bayonets: A Study in Virality

Image from: Lisa Frank Binders / LisaFrank.com By now we’re all familiar with Romney’s phrase “binders full of women,” which went viral mere hours after it was said in the second Presidential debate. The reaction was instantaneous online, trending on Twitter and even spawning its own Tumblr. Politics aside, the data around the phrase gives a rare snapshot into the process of virality, notably who benefits from the search traffic

The Compete Weekly Pulse

September data is now LIVE at Compete! Check out the top growing sites for September in our announcement post. Pinterest impacts buyers. We know this, and we’ve proven it ourselves. In our study we found that 14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest. That’s pretty fundamental evidence that Pinterest is folding itself into the path to purchase paradigm of ecommerce shoppers. What