big game

Touchdown for Big Game Automotive Ads?

The Big Game arrived with great fanfare. And once again many brands touted that they were players in the Big Game ad arena. In 2011, many of those brands were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper behavior to inform whether these ads are worth the effort—and help drive sales. First Down: Recollection Compete asked about 700 online consumers which auto brand first came to find when

Big Game Ads Increase Reach for Advertised Websites… They Also Induce Hunger

Obviously we have all heard the banter and rage about commercials from the Big Game.  I decided to check out Adweek to see how they ranked the top 5 spots and how each spot faired in daily reach.  The chart below takes a look at daily reach, the results are nothing less than amazing, proving that the one goal that advertisers try to accomplish during the Big Game was met. 

Identity Crisis 2011: Automotive Re-branding During the Big Game

Each year, three product categories seem to garner a larger share of the Big Game’s vaunted ad time; Beer, Snacks and Cars. 2011 was no different for automakers, as ten brands chimed in with a total of nineteen ads, and each spent about $100,000 per second to do so. Identity was the name of the game this time around, with several brands presenting either a reinforcement or complete change of

The Weekly Compete Pulse

With the Big Game coming up this weekend, marketers are busy trying to get the most value out of their pricey ad campaigns. In a sign of the times, more Big Game advertisers than ever are going to be implementing social media and online marketing strategies to coincide with and enhance their television spots. Check out some of this week’s news articles that we read and found interesting for online

You Could Buy a Lot of Beer for the Price of One Big Game Commercial

Football fan or not, people get excited for the Big Game. It could be the snacks, the actual game or the commercials, but a record number of viewers are expected to tune into Fox and watch the Green Bay Packers and Pittsburgh Steelers face off on Sunday. Given my marketing background, I’m in it for the commercials. Looking back at last year, two, very funny ads caught my eye. Check