big data

The Weekly Compete Pulse

Hope your weekend’s going great — if not, check out our roundup of interesting and popular stories from the web! We hope they brighten your day.

The Weekly Compete Pulse

Happy weekend! This week, we had a few outstanding articles that our followers really enjoyed reading. Take a look and learn more about content marketing, marketing automation, and data!

The Weekly Compete Pulse

It’s the last weekend before Single’s Awareness/Valentine’s Day on Friday! If you haven’t gone gift-hunting yet, here’s a few of our top shared stories from this past week to keep you company and/or help you give your significant other the gift of digital marketing knowledge.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Maximizing Marketing Data: Turning Immediacy Into Impact, Even Small Companies Can Tap Big Data If They Know Where to Look, Curating Content Or Creating It: Which Drives More B2B Conversions, and Don’t Dismiss Broad Match: It’s Come A Long Way.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Small Businesses Need Big Data Too, 15 Stunning Stats About Cyber Monday, Convert Your Content Marketing to Revenue: 7 Pieces of the Puzzle, Real Time Marketing: How Brands Can Prepare And Succeed

The Weekly Compete Pulse

Here’s a round-up of our favorite digital marketing stories from the web this week: How Netflix Uses Analytics To Select Movies, Create Content, and Make Multimillion Dollar Decisions Netflix has been known for quite some time as a data-driven company. A reputation that they have built with recommendation algorithms that rival Amazon’s and why some speculate is the real reason why House of Cards performed so well. Check out this

The Unbearable Lightness Of Branding

Direct response campaigns bring in new customers, move the inventory and are held accountable to hard business KPIs. Branding is about creating awareness, perceptions and attitudes. Direct response results are evident from campaign data itself.

How APIs Will Shape the Future

Image from: freight train / Shutterstock What companies are creating and exposing the APIs that will impact the future business and market intelligence? How will Big Data impact marketing, business development, and market predictions? We are only in the early stages of the ‘data’ revolution so the companies that can provide the answers to these questions will pave the way for the future and will lead the market into a

The Weekly Compete Pulse

Happy weekend marketers! Here’s a round up of the most popular stories Compete shared online this week. Enjoy! PCs are for daytime while tablets come alive at night. Marketingland reported on a new study that showed desktop computer usage spikes during traditional working hours (8am-5pm) while tablets are used more heavily during the evening hours. Smartphones are used throughout the day. The numbers are not surprising, but marketers should consider this

Slippery Slope: Big Data and Predictive Marketing

Image from: street light / Shutterstock It is easy to believe that the answers to all possible marketing effectiveness questions lie somewhere in the ever increasing petabytes of Big Data. But, bigger is not necessarily better. A recent study by the Direct Marketing Association revealed 60% of DMA members surveyed had no stated strategy for integrating Big Data into their marketing efforts—yet 57% still expected higher conversion rates from using

Agencies Need a New Set of Glasses

Many agencies hope that a single media metric can one day emerge to simplify the unwelcome complexity of new media. Compete’s Chief Research Officer, Yaakov Kimelfeld, warns they shouldn’t hold their breath. Brands increasingly have less control over their messages; they no longer travel in a straight path from advertisers through publishers to consumers. New technology empowers consumers to manipulate the media and insert their personal perceptions…