Beyonce

How Far Can Social Take You? A Look at the Release of “Beyonce”

Conventional marketing tactics be damned. Beyonce has proven that the power of social media can create a phenomenon much better than the traditional, costly and extravagant promotional strategies of the past. On Thursday at midnight the superstar alerted the world about her new album by posting a video announcement on her Instagram account with an accompanying caption simply stating, “Surprise!”

Beyonce’s Baby Bump Online

The VMAs were a little different this year. The red carpet was black and there wasn’t a host! So who was there to pull the show together? Who did we look to as the leader of the VMAs and who were we thinking about when the show ended? It wasn’t Boy Gaga It wasn’t Lil Why-aren’t-you-paying-attention-to-my-CD that drops tomorrow? It was Beyonce’s and her Baby. Each artist takes the VMAs

Can web traffic predict Grammy winners?

Now that the Grammys have come and gone, we thought it might be fun to see if web traffic could be used to predict the outcome of a few categories.  Specifically, we thought we’d take a look at the Record of the Year (for best individual song of the year) and Album of the Year (for best overall album) results.  Interestingly, both categories contained almost the exact same group of