Does Loyalty Even Matter for Best Buyers?
With a high expectation to improve customer loyalty this next year, Best Buy has rolled out changes to My Reward Zone with hopes of turning shoppers into loyal buyers. As Best Buy continues their push to match Amazon and Walmart’s prices and fight against the ever increasing trend of showrooming, can Best Buy turn their shoppers into buyers and loyal buyers at that?
Why eCommerce Can Thrive in a Soft LCD TV Market
Image from: Old Television / Shutterstock CNN Money recently reported that for the first time ever, shipments of LCD TVs were down in Q1 2012. The article attributes the decline to market saturation – most consumers already own a flatpanel TV, and those who don’t are likely willing to defer their purchase, especially given the weak global economy. We’ve seen from past research that the majority of TV purchases are
Best Buy Looks to Grow E-Commerce Amid Massive Rivals
Image from: Reuters The online consumer electronics space is a competitive, yet valuable market. As technology rapidly improves, not only do retailers need new inventory — they need new strategies to keep up with a particularly saavy customer base. Best Buy recently declared they will increase focus on growing their online business; however in doing so they will have to take market share away from the two largest online retailers
Lessons from Holidays Past
Image from: Sofia / Shutterstock After months of buildup and countless predictions, the holiday 2011 shopping season is here. Before we all get overwhelmed with this year’s numbers, let’s take one final look at the 2010 holiday season and highlight a couple of last-second takeaways that can be applied to this year’s strategy. Isolate ‘Cyber Monday’ for All Categories So much emphasis has been placed on having a huge black
Tis’ the Season to Up the Ante on Your iPad SEO
Now I have been on the Apple bandwagon since my first iPod in 9th grade and while I often Shazam a good tune via my iPhone 4, right before downloading it on my Macbook, I lack one Apple screen that any tech saavy digital native should have… An iPad. Recently, I opened up an email from Apple and was greeted with a catchy phrase, “The best gifts surprise people long
Gear Up Online Retailers!
Image from: IKO/Shutterstock The Holidays Are Here! Let the insanity begin. The end of year craze is coming and it is promising the usual explosion in retail activity over the internet. With November almost here, it is certainly time for these companies to finish their preparations and to set their holiday campaigns in motion. One has to wonder how retailers like Target, Best Buy and Wal-mart are getting ready for
Best Buy’s Best Bet
Much of the news surrounding Best Buy has been hardly positive this year. The big-box electronics retailer recently announced a 30% drop in quarterly profits. Plans are also in the works to cut the square footage of Best Buy’s stores by 10%. Analysts have suggested that Best Buy has struggled for the same reasons many other bricks-and-mortar retailers have: Amazon. Some have gone as far to say that Best Buy
Circulating the Deals
There has been plenty written in recent months about the imminent demise of the print newspaper as we know it today. I am one of those in the minority who still thumbs through the pages of at least one paper almost every day, but I am admittedly in the minority. If there is one day that a newspaper still has a loyal following, it is definitely Sundays. The biggest headline
Buyer be happy… but where are Best Buy’s buyers?
For the past few years, the world has become increasingly obsessed with gadgets and electronics. Technological breakthroughs happen seemingly daily, with exciting, new product releases clustered shortly afterwards. Indeed, nearly a third of respondents to the Compete Shopper Intelligence Survey replied that they plan to purchase electronics in the next 6 months. With all this gadget obsession, Best Buy should be rising to the top of the pack as one
Sears: Leading Retailer, Brand or Both?
A recent article about Sears in the WSJ ("Sears Scrambles Online for a Lifeline") got me thinking about all their recent initiatives in the online channel like opening of Sears.com to other merchants and building community with Mysears.com and Facebook. But perhaps it’s also time to better leverage the brand as many analysts have suggested. The name Sears still invokes a lot of historical branding good-will with consumers. I know