behavioral data

‘Mesh’ Your Messaging: How H&M Can Get Digital Right

There are a number of ways that a company can work towards getting their holistic digital strategy right. Impactful emails, a well-designed website, guerrilla hashtag campaigns, affiliate marketing, et cetera. But mixing together a blend of actions isn’t always enough – and there’s always room for improvement.

April’s Top 50: Pinning, Saving, and Posting to Instagram

April data is live, and with it comes the monthly Top 50 post! Which sites made the cut, and which of these can walk away smiling? Read on and find out.

Using Data to Assess the Ad Effectiveness in the Auto Industry

Automakers want their advertising to be effective but often find themselves torn between trying to build awareness and consideration long-term vs. driving sales right now, today. For the former, they often use Tier I advertising to highlight the features, specifications, and value of a specific model, with the biggest push typically at launch. In contrast, Tier II sales event advertising focuses on the event’s theme, typically presented at the brand level and often feature multiple models.