behavioral category

Scion Music Measures

Scion has always been somewhat of an experimental brand, from marketing tactics to product design.  Music continues to play a lead role in Scion’s strategy: In July, Pandora and Scion announced that Pandora’s service would be offered in the Scion xB and tC.   And Scion recently announced it was going to effectively become an indie music label, with the Scion AV project (see scionav.com). However, Jack Hollis, Scion senior vice