behavior

Online Behavior: How People Prepped for the Polls

Image from: Ballot Box / Shutterstock   Just in case you didn’t know, the election is over. It’s been resolved. There’s bound to be a wealth of analysis about the results in the coming days, but I’d like to take a moment to do an analysis that preempts the results. I want to look at online behavior just before polling day.  Below is a snapshot of various political-centric online properties

Compete February 2011 Category Data Show Big Gains for Automotive Despite Short Month

Automotive: Traditional Behavioral Category Was up 13.5 Percent BOSTON, MA–(Marketwire) –  Compete, a Kantar Media company, today released data for February showing that many sites within the Automotive: Traditional behavioral category thrived in February; this is noteworthy because many non-automotive categories and sites declined in February, the shortest month. As a whole, the category climbed 13.5 percent month-over-month (M-O-M) and 27.8 percent year-over-year (Y-O-Y). Chevrolet.com leads the category, with 3,224,185 UVs