basketball

March Data Is LIVE at Compete

With March data live, we compiled the list of ten fastest growing sites last month. In March, financial services sites fell out of the fastest growing list in favor of some seasonal television trends.

The Weekly Compete Pulse

This week, marketers rejoiced after Pinterest launched web analytics–helping brands track popular content. Digiday asked marketing executives what data they wanted from the site. Two responses were mobile integrations and promoted pins. Pinterest’s first step towards monetization? They haven’t yet opened an API allowing developers to create applications on top of the service. An interesting story from Bloomberg reports that Twitter is planning a joint venture with Apple, allowing users

Sunday Series: LebronJames.com One of Fastest Growing in Basketball Category

Image from: Basketball hoop / Shutterstock This week’s Sunday Series brings us to the basketball court. With basketball season in the United States starting at the end of October and into November, which sites grew the most and captured the most attention early in the season? Interestingly enough, a number of non-NBA properties found themselves among the top growing sites for November in Compete’s Basketball industry category. Most interesting is

NBA Playoffs: Can Search Data Predict A Winner?

Image from: NBA.com We’ve written several posts about the Stanley Cup Playoffs in the past few weeks, and now that the Bruins are out I have turned my attention to more important things – like the Celtics. Just as I did with the search referrals to NHL.com, I decided to take a look at the search referrals to NBA.com to see which teams were driving the most traffic. The Lakers,

March Madness: Can Your Bracket Slam Dunk on Twitter?

With March Madness starting I decided I wanted to get in on the excitement and create my own bracket. So, instead of picking my team based on stats and rankings I decided to create my 2012 March Madness Bracket based on which schools had the best Twitter presence. This leaves me betting on Florida vs. Kansas … we’ll see how social plays out. Florida @GatorZoneNews: Followers: 42,997 Following: 182 Tweets:

March Madness: Which Teams Are Most Popular?

Image from: Solvod / Shutterstock It’s that time of year again, March Madness is in full swing! Last year, as well as in 2010 , we wrote a posts looking at spikes in traffic and number of searches related to March Madness. We’ve even written about how March Madness has increased traffic to the websites of specific schools, like Butler and Baylor. This year, we wanted to take a look at

Sports Fans Playing the Field During the Off-Season

Image from: David Silverman / Patriots Back in 2007, we wrote a post comparing the traffic to NBA.com, MLB.com, NHL.com and NFL.com. I wanted to see if any of the recent lockouts in the NBA and NFL had any impact on fan’s loyalty. I checked the Unique Visitors to the NBA, MLB, NHL and NFL sites over the past two years and traffic looked very similar to 2007.  The National

NBA Test of Fans’ Patience

Image from: Christopher Penler / Shutterstock Strikes, labor disputes, and lock-outs are rarely good for a sport in the short-term. The most recent was between the NBA players and the NBA owners, resulting in a lock-out starting July 1st. By the time it ended the NBA season by truncated by two months and 20% of the normal 82 games. The lockout meant an estimated $1 billion in lost television ad revenue,

Daily Reach Throwdown: Butler Bulldogs vs. Bronx Zoo Cobra

Two disturbing things happened last weekend: the Butler Bulldogs served the Florida Gators with an overtime upset to get to the Final Four in this year’s NCAA basketball tournament, and an Egyptian cobra escaped from the Bronx Zoo in New York. How are these seemingly random events related, beyond the fact that they happened around the same date? They both also caused huge spikes in daily reach to Butler.edu and

NCAA March Madness: Everybody Wins!

NCAA coaches rely heavily on data to build strategies for a March Madness run. They look for tendencies, weaknesses and anything to gain an edge. But even if a team doesn’t make it to the Final Four or win a title, its school still can emerge victorious in other ways. Let’s explore how. Consider two universities that saw dramatic increases in website traffic during last year’s tournament: Butler and Baylor.

Spring is in the Air: March Madness Trends are Telling

March. One of my favorite times of the year!!! New England is beginning to thaw and I like that. St. Patrick’s Day in Boston is a roaring good time and I like that too. However, March Madness takes the cake and I’m giddy just thinking about it. I can hear the words from the song that has become synonymous with the culmination of the NCAA Tournament; One Shining Moment. “The