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Mobile Devices Bridge the Gap Between Online and Offline Shopping

Compete Online Shopper Intelligence Study Tracks Cross-Channel Behaviors BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released the findings of its quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior; it shows how mobile devices are bridging the gap between online and offline shopping. Smartphones help consumers shop smarter – Smartphone owners are increasingly bringing their devices to the store. This finding is corroborated by the most recent Compete

Compete Smartphone Intelligence Survey Shows Mobile Barcode Scanning Now Mainstream in Retail

BOSTON, MA–(Marketwire – January 6, 2011) - Compete, a Kantar Media company, today released the results of its Q3 2010 Smartphone Intelligence survey. Among the notable insights are the rise of mobile barcode scanning, the reluctance of some consumers to upgrade from cell phones to smartphones, infrequent use of mobile banking applications and the simplicity of “must have” features among smartphone shoppers. Compete’s quarterly Smartphone Intelligence product provides both behavioral and survey-based