The Weekly Compete Pulse

I don’t want anyone to label me the harbinger of misery when I say this, but:  Back To School Season is upon us! Summer is ebbing and it’s time to start looking into those crucial back-to-school buys. Luckily a few tips and tricks can help us consume responsibly. Digiday put out an article on how to target the back-to-school shoppers, and two of our own writers produced pieces on the

Amazon’s Role In The Office Supply Market

Image from: Office Supplies / Shutterstock It’s the moment parents have been waiting for since last school year ended: the start of the back to school season.   Traditional office supply retailers such as Staples, Office Depot and Office Max have predictably shifted into marketing overdrive to drive traffic and sales in stores and online. Data from Compete’s Online Shopper Intelligence survey suggests that the online demand for office and school

Backpacks Get Lighter While Ebook Retailer Wallets Get Heavier

September is back-to-school time, but many students this year are headed forward – to the future that is. Our data suggest that e-books may finally be sounding the death knell for printed textbooks. Technology continues to change how we work, play and, now, learn. Netflix forced Blockbuster to nearly go bust, while Hulu and YouTube continue to turn the TV watching experience – and the ad industry – upside-down. On

Mass Merchants Go To The Head of The Class

The massive heat waves all across the country have ended, summer camps are coming to a close, and children are scrambling to finish the reading lists they have ignored all summer.   These can only mean one thing—the first day of school is just around the corner.  Using Compete’s panel of 2 million consumers and the results of our Summer 2011 Shopper Intelligence survey, we explored the hot ticket items this

Where’s the Easy Button?

When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over

Back-to-school Shoppers Dip Into Their Wallets and Head Online

The Compete Online Shopper Intelligence study provides powerful insight into the complete online shopping experience.  For more consumers insights, please contact Debra Arbesman at for more information. The days are getting shorter and the weather is getting cooler; this can only mean one thing"”it is back-to-school time!  While children permanently dread this time of year and parents always breathe a collective sigh of relief, each year brings uncertainty for