Back-to-School Promotions Heating Up Early in the Summer
It may only be July and only a few weeks into summer vacation, but according to office supply companies, it’s back-to-school time already. Looking at the trends from the past years, the unique visitors (UVs) of the leading companies in the industry began their rise in July, peaking in the month of August. Taking this into account, it makes sense why office supply retailers begin their back-to-school sales promotions in July.
Sunday Series: Top Growing Book and Magazine Sites for Fall
Image from: Old Book / Shutterstock It’s not surprise that with September comes a bump in visitation to book and magazine sites. Students are back in class, teachers are constructing curriculums, and people are stocking up on reading material as the temperature drops and picnics become…well…less appetizing. The below are the top ten fastest growers in the Books and Magazines category for September. Most are educational resources but a few
September Data is LIVE at Compete
Image from: Digital Duel 2012 / Blog.Compete.com September data is now LIVE at Compete! With the advent of autumn what domains are seeing the biggest growth in their unique visitors? It goes without saying that perhaps the the top trend for fall is ‘back to school,’ reiterated by online shopping domains such as Shop411.com, Deal-finder.org, edmodo.com. The obvious preparation for Halloween is also seen in such seasonal sites like Spirithalloween.com
The Weekly Compete Pulse
First of all: July data is now live on Compete.com! It’s been an interesting week to be a marketer in social media. There’s been upsets, pranks, and controversy, all of it involving marketing strategy and branding tactics. Here are some highlights: Mountain Dew decided to crowdsource a name for their newest product. The ever infamous 4chan (an image board culture online) hijacked the competition and littered the top results with
Tis The Season For….School Supplies!
Image from: School Supplies / Shutterstock Students everywhere are savoring their last bits of summer vacation, the few weeks before they have to trade in ice cream cones and carefree afternoons for notebooks and homework. That also means millions of consumers are in the market for back-to-school products. According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing
Sunday Series: The Electronics Category
Image from: Electronics / Shutterstock The start of another academic year looms before us like that archetypal algebra teacher that we all dreaded…you know, the one who smelled vaguely of mothballs and asbestos? Remember? Anyways, the point is that in modern times education has coincided dramatically with technology, and with this collision has thrived a market bent on gadgets with educational applications. I churned up the below chart, a list of
The Weekly Compete Pulse
I don’t want anyone to label me the harbinger of misery when I say this, but: Back To School Season is upon us! Summer is ebbing and it’s time to start looking into those crucial back-to-school buys. Luckily a few tips and tricks can help us consume responsibly. Digiday put out an article on how to target the back-to-school shoppers, and two of our own writers produced pieces on the
Amazon’s Role In The Office Supply Market
Image from: Office Supplies / Shutterstock It’s the moment parents have been waiting for since last school year ended: the start of the back to school season. Traditional office supply retailers such as Staples, Office Depot and Office Max have predictably shifted into marketing overdrive to drive traffic and sales in stores and online. Data from Compete’s Online Shopper Intelligence survey suggests that the online demand for office and school
Backpacks Get Lighter While Ebook Retailer Wallets Get Heavier
September is back-to-school time, but many students this year are headed forward – to the future that is. Our data suggest that e-books may finally be sounding the death knell for printed textbooks. Technology continues to change how we work, play and, now, learn. Netflix forced Blockbuster to nearly go bust, while Hulu and YouTube continue to turn the TV watching experience – and the ad industry – upside-down. On
Mass Merchants Go To The Head of The Class
The massive heat waves all across the country have ended, summer camps are coming to a close, and children are scrambling to finish the reading lists they have ignored all summer. These can only mean one thing—the first day of school is just around the corner. Using Compete’s panel of 2 million consumers and the results of our Summer 2011 Shopper Intelligence survey, we explored the hot ticket items this
Where’s the Easy Button?
When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over