back to school shopping

Laptop Shopping: Where Do Consumers Look First?

Image from: Technology Shopper / Shutterstock College means a lot of things; it means leaving home, it means growing up, it means adjusting your body to only consuming pop-tarts and whatever is microwaveable. For many families it also means investing in a new laptop, and for vendors it means knowing when to start your back-to-school gadget campaigns. Here are a few insights to help either party make the most of

Tis The Season For….School Supplies!

Image from: School Supplies / Shutterstock Students everywhere are savoring their last bits of summer vacation, the few weeks before they have to trade in ice cream cones and carefree afternoons for notebooks and homework.  That also means millions of consumers are in the market for back-to-school products. According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing