So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I
The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the ways auto insurance companies have attempted to separate themselves and establish greater market share in a multibillion dollar advertisement war aimed at capturing widespread consumer attention. Although traditional companies like Allstate and State Farm still do the majority of their business offline, the gap is
Facebook: More Than Just Likes
Social media and Facebook in particular continue to be all the rage: consumers can’t get enough and businesses feel they have to be part of the mix. To help shed light on how businesses are using presence on Facebook, Compete compared traffic to the Facebook pages of over 40 brands to traffic to those brands’ websites. Brands included those in the financial services, automotive, retail, telecom, and travel industries. In some
Will We See More Consumer Product Releases Through Facebook?
Today, Oscar de la Renta launched a new fragrance, Espirit d’Oscar. Question: what’s more interesting than the fact that they haven’t released a new fragrance in ten years? Answer: the product release was done entirely through Facebook. While they aren’t the first company to release a new fragrance via Facebook–or even the first to announce a retail product on the social network–Oscar de la Renta’s product launch could be falling
Compete February 2011 Category Data Show Big Gains for Automotive Despite Short Month
Automotive: Traditional Behavioral Category Was up 13.5 Percent BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released data for February showing that many sites within the Automotive: Traditional behavioral category thrived in February; this is noteworthy because many non-automotive categories and sites declined in February, the shortest month. As a whole, the category climbed 13.5 percent month-over-month (M-O-M) and 27.8 percent year-over-year (Y-O-Y). Chevrolet.com leads the category, with 3,224,185 UVs
Touchdown for Big Game Automotive Ads?
The Big Game arrived with great fanfare. And once again many brands touted that they were players in the Big Game ad arena. In 2011, many of those brands were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper behavior to inform whether these ads are worth the effort—and help drive sales. First Down: Recollection Compete asked about 700 online consumers which auto brand first came to find when
Murano Breaking New Ground
Nissan recently announced it will be adding an innovative bodystyle to its Murano line-up: a two-door soft-top it calls the CrossCabrio. It will retain the Murano’s drivetrain, including all-wheel-drive availability so potentially a vehicle for all seasons. Compete used a combination of survey and clickstream to determine some early consumer perceptions of the vehicle and the environment in which it will play. Styling Sends a Message Murano styling has always been unique
Identity Crisis 2011: Automotive Re-branding During the Big Game
Each year, three product categories seem to garner a larger share of the Big Game’s vaunted ad time; Beer, Snacks and Cars. 2011 was no different for automakers, as ten brands chimed in with a total of nineteen ads, and each spent about $100,000 per second to do so. Identity was the name of the game this time around, with several brands presenting either a reinforcement or complete change of
The Mazda Evolution: Brand Awareness Driving Sales
Compete, Inc. Original Research Mazda’s Evolution For Many years, Mazda has had a relatively distinctive image in the U.S. It is often seen as the sportiest of the Japanese brands, fostered by its participation Mazda is evolving in an effort to drive sales. To set the stage, Compete used several of its automotive metrics, which leverage its industry-leading panel size and patented normalization techniques. Keeping Zoom, Adding WPP Mazda has
Does Chevrolet Have Hits with the Cruze and Volt?
The new General Motors is about to officially take its place with its looming IPO and the evolution of its product line up. Key new models from Chevrolet – the recently launched Cruze and new Volt – are critical models that showcase what’s new in design, technology and marketing from GM. Given their importance to GM, Compete assessed how both vehicles are doing in their early stages of launch and
Cloudy With A Chance Of Sales
One of the key analytics in Compete’s arsenal of online tools is a measure of automotive demand, or how many in-market consumers are shopping for a particular make or model during a given timeframe. Automotive demand is critical in understanding the impact of marketing efforts as well as understanding a vehicle’s sales potential. But while demand improves the potential for sales, it correlates to sales only to the extent that
Sonata Most Shopped Model in May
As the US economy slowly emerges from recession, one encouraging sign of recovery is in-market shopper demand* for new cars and trucks. Thus far in 2010 the number of new vehicle shoppers has increased to levels not seen for at least two years. In May 2010, new vehicle demand totaled 2.8 million shoppers, its highest level since February 2008. Given overall market trends, most brands have seen more shoppers. However,