Fiat Shifting into (J-)Lo Gear
Fiat USA is leveraging Jennifer Lopez and her ever-expanding brand reach to support the continued launch of the Fiat 500. Compete investigated the extent to which the Fiat / J-Lo partnership has the potential to be mutually beneficial. How’s Fiat Doing? The Jennifer Lopez ads for Fiat launched in earnest in September. Results for Fiat’s US site through August suggest her primary job will be maintaining momentum rather than building
Leaf and Volt—Are Shoppers Charged?
The Nissan Leaf and Chevrolet Volt are arguably the market darlings for vehicles powered primarily by electricity (Leaf is all electric; Volt has electric motors with gasoline power as an augment). While not expected to be volume vehicles in the early years, each is important to the market overall and to their parent brands. To assess their success to date, Compete quantified each model’s in-market shopper volume over time. As
Rebels with a Cause
Motorcycles are commonly associated with rebellion. But instead of standing up to “The Man,” our data suggest that this year, consumers may be rebelling against “The Pump.” The national average price for gas has increased by nearly a dollar since the beginning of 2011 and reached the second-highest price ever in April. At the same time, searches involving “motorcycles” and visits to their manufacturers’ sites have risen dramatically. The rebels
So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II
Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed their character-based advertisement campaigns online. They have also coupled their efforts with social media to significantly elevate their digital brand awareness. You don’t have to look any further than Facebook to see that over 2.5 million people have “liked” the Flo Progressive
Chevrolet Volt vs. Toyota Prius – Let the Pedal Hit the Metal
Recently, Toyota announced that it sold its one millionth Prius. Quite an accomplishment for a first of its kind vehicle that was, in many ways, ahead of its time. It was the first and only true gas/electric hybrid when it launched and was able to carve out a niche among environmentally conscious buyers as well as those concerned about fuel economy. The Honda Insight was its first real hybrid rival
So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part I
The Gecko, the Cavemen, an enthusiastic woman named Flo, Mayhem, magical jingles and Mike McGlone smugly asking rhetorical questions. These are just some of the ways auto insurance companies have attempted to separate themselves and establish greater market share in a multibillion dollar advertisement war aimed at capturing widespread consumer attention. Although traditional companies like Allstate and State Farm still do the majority of their business offline, the gap is
Facebook: More Than Just Likes
Social media and Facebook in particular continue to be all the rage: consumers can’t get enough and businesses feel they have to be part of the mix. To help shed light on how businesses are using presence on Facebook, Compete compared traffic to the Facebook pages of over 40 brands to traffic to those brands’ websites. Brands included those in the financial services, automotive, retail, telecom, and travel industries. In some
Will We See More Consumer Product Releases Through Facebook?
Today, Oscar de la Renta launched a new fragrance, Espirit d’Oscar. Question: what’s more interesting than the fact that they haven’t released a new fragrance in ten years? Answer: the product release was done entirely through Facebook. While they aren’t the first company to release a new fragrance via Facebook–or even the first to announce a retail product on the social network–Oscar de la Renta’s product launch could be falling
Compete February 2011 Category Data Show Big Gains for Automotive Despite Short Month
Automotive: Traditional Behavioral Category Was up 13.5 Percent BOSTON, MA–(Marketwire) – Compete, a Kantar Media company, today released data for February showing that many sites within the Automotive: Traditional behavioral category thrived in February; this is noteworthy because many non-automotive categories and sites declined in February, the shortest month. As a whole, the category climbed 13.5 percent month-over-month (M-O-M) and 27.8 percent year-over-year (Y-O-Y). Chevrolet.com leads the category, with 3,224,185 UVs
Touchdown for Big Game Automotive Ads?
The Big Game arrived with great fanfare. And once again many brands touted that they were players in the Big Game ad arena. In 2011, many of those brands were automakers. Compete compared un-aided ad recollection with changes in in-market automotive shopper behavior to inform whether these ads are worth the effort—and help drive sales. First Down: Recollection Compete asked about 700 online consumers which auto brand first came to find when
Murano Breaking New Ground
Nissan recently announced it will be adding an innovative bodystyle to its Murano line-up: a two-door soft-top it calls the CrossCabrio. It will retain the Murano’s drivetrain, including all-wheel-drive availability so potentially a vehicle for all seasons. Compete used a combination of survey and clickstream to determine some early consumer perceptions of the vehicle and the environment in which it will play. Styling Sends a Message Murano styling has always been unique