Automotive

Hotwire and Carrentals.com Driving Rental Car Success

Image from: Car Keys Image / Shutterstock One of the cheapest ways to travel remains renting a car and driving to your destination – be it a friend’s house, grandma’s or a cheap hotel you found online. Compete investigated the dynamic rental car industry to see who was winning and losing. Market Revving Up The market is healthy; so far in 2012, more people shopped and booked rental cars than

The Truth About TrueCar

Image from: TrueCar TrueCar posted dramatic growth through the end of 2011.  But late in the year news coverage went through the roof with a decidedly negative tone. It seemed like each week there was a story about TrueCar either at odds with a state’s Attorney General or with a particular manufacturer. Many were skeptical of TrueCar business practices – use local new car pricing data to determine what’s “fair”

Infiniti JX to Chart New Territory

Acura has sold an average of 45,000 MDX’s per year over the past 5 years and Infiniti has some MDX envy. A keyselling point of the MDX, Infiniti believes, is its packaging including a third row seat—something all Infiniti’s except the industrial-sized Infiniti QX lack. To address that, Infiniti is launching its new Infiniti JX featuring a third row seat. The JX will slot between the QX and smaller FX in

Free Report: U.S. Auto Industry: 2011 in Review

Image from: Eric Broder Van Dyke / Shutterstock 2011 was a dynamic year for the U.S. automotive industry led by an increase in demand for new vehicles that resulted in a market-wide sales increase for the second consecutive year. In this special analysis, Kantar Media Compete will investigate several of these key 2011 storylines at a market-wide, make, and model level. Download this free whitepaper and you’ll learn: – At

Toyota Will Struggle to Regain Marketshare: Compete Analyst on CNBC

Lincoln Merrihew, Managing Director of Automotive and Travel at Compete, was featured last night on CNBC’s Earnings Central segment on Toyota. Toyota released their quarterly numbers yesterday and due to natural disasters and the yen, there are worries that Toyota’s financial forecast may be in the red. Take a look at what Lincoln has to say about Toyota’s current state due to overwhelming circumstances, it’s marketshare, it’s competition, and how

Chrysler Pre and Post-Bankruptcy Analysis

Last week, former Chrysler CEO Bob Nardeli made a statement that the Obama administration didn’t need to give control of Chrysler to Fiat SpA in order to save it in 2009, only to back off it days later.  While we will never know what the condition of Chrysler would be today if Cerberus Capital Management LP was still in charge, we can examine how consumer demand for Chrysler, Dodge, and

Fiat Shifting into (J-)Lo Gear

Fiat USA is leveraging Jennifer Lopez and her ever-expanding brand reach to support the continued launch of the Fiat 500.  Compete investigated the extent to which the Fiat / J-Lo partnership has the potential to be mutually beneficial. How’s Fiat Doing? The Jennifer Lopez ads for Fiat launched in earnest in September.   Results for Fiat’s US site through August suggest her primary job will be maintaining momentum rather than building

Leaf and Volt—Are Shoppers Charged?

Image from: Nissan / Shutterstock The Nissan Leaf and Chevrolet Volt are arguably the market darlings for vehicles powered primarily by electricity (Leaf is all electric; Volt has electric motors with gasoline power as an augment). While not expected to be volume vehicles in the early years, each is important to the market overall and to their parent brands. To assess their success to date, Compete quantified each model’s in-market

Rebels with a Cause

Motorcycles are commonly associated with rebellion. But instead of standing up to “The Man,” our data suggest that this year, consumers may be rebelling against “The Pump.” The national average price for gas has increased by nearly a dollar since the beginning of 2011 and reached the second-highest price ever in April. At the same time, searches involving “motorcycles” and visits to their manufacturers’ sites have risen dramatically. The rebels

So This Gecko, Caveman, and a Woman Named Flo Walk into a Bar: Part II

Image from: As Seen On TV / Shutterstock Last week I took a look at the battle for online market share in auto insurance from a search perspective noting that GEICO and Progressive have successfully marketed their character-based advertisement campaigns online. They have also coupled their efforts with social media to significantly elevate their digital brand awareness. You don’t have to look any further than Facebook to see that over

Chevrolet Volt vs. Toyota Prius – Let the Pedal Hit the Metal

Recently, Toyota announced that it sold its one millionth Prius. Quite an accomplishment for a first of its kind vehicle that was, in many ways, ahead of its time. It was the first and only true gas/electric hybrid when it launched and was able to carve out a niche among environmentally conscious buyers as well as those concerned about fuel economy. The Honda Insight was its first real hybrid rival