17 Million Auto Sales in 2014? Yes, it’s Possible!
US light vehicle sales have steadily improved since bottoming out in 2009 at 10.6 million units. 2013 sales reached 15.6 million light vehicles, their highest since 2007 (16.1 million) through still below 16.5+ million in the middle of that decade. However, many of those levels were the result of the industry over-producing and then being forced to use high incentives to clear excess inventories. There was also rich use of fleet sales in some cases. In contrast, in 2013 automakers better aligned production with demand, meaning that recent gains have been “healthier,” and that’s driving optimism for the industry in general. But what can we expect in 2014? If the market continues to improve can we approach 17 million? Let’s see what it would take to reach that level.
Identifying the Consumer’s Path to Purchase in the Automotive Industry
Consumers can access automobile manufacturer websites, third party websites, dealer sites, review sites, the automotive sections of general media sites, and countless social media channels. For vehicles, they can check pricing, specifications, standard & option features, fuel efficiency, MPG and data on warranties and recalls. The variety of information sources is what drives the complexity of the process.
Webinar Replay: Where Are Your Tire Shoppers?
Image from: Stacked Tires / Shutterstock Compete recently hosted a webinar: “Where are your tire shoppers?” We examined the state of the digital tire industry, with a focus on OEM and third-party sites. Gain traction with your shoppers with insights around seasonality, engagement and cross-visitation. Download the recording today and learn: Market dynamics that may be impacting the tire industry Seasonality affecting tire shoppers Recent movers and shakers engaging
The Evolution of Automotive Site Visitation: Are you keeping pace?
Image from: Speeding Cars / Shutterstock In this webinar, we’ll examine insights into automotive market-wide visitation trends. Insights will include an analysis of OEM branded sites in a head-to-head comparison of site visitation and site engagement. Join us Thursday, December 13th, 2012 at 2pm EST During this webinar you will learn: How are market-wide visitation trends evolving What is the relationship between branded and third party sites Which branded sites
Tread on This: A Look at Tire Shoppers
Image from: Tires / Shutterstock With the SEMA show right around the corner, and winter fast approaching, Compete felt compelled to investigate tires. There are two big segments in what we’ll call the ‘tire-only’ market (i.e., excluding eBay Motors, Advanced Auto Parts, and other websites that don’t primarily focus on tires). There are sites for tire OEMs (original equipment manufacturers), which direct consumers to their local stores, and there are
Hertz to Buy Dollar Thrifty
Image from: Car Rental / Shutterstock After two years of negotiating, Hertz is finally making it official: In a merger that will give it a combined share of about 25% of U.S. car rental market sales, Hertz Global Holdings has agreed to buy Dollar Thrifty Automotive Group for $2.3 billion. Hertz expects at least $160 million of annual cost synergies from the transaction. Today, Enterprise Holdings is the market leader
BMW 5-Series Sales Collapse: Not the Usual Suspects
Image from: BMW Logo / Grcea.com 5-Series sales have been consistent for the past year, averaging between 4k and 5k units per month; in August, Wards reported 1,688 sales, down 70% month over month (m-o-m), 61% year over year (y-o-y), and the lowest monthly sales this decade. What’s the cause behind the BMW’s 5-Series significant sales drop? Two factors lead to sales: a brand’s ability to generate shoppers, and its
Chrysler Group Grand Van Plan
Image from: Grand Caravan Dash / www.Dodge.com Chrysler Group recently announced that within a few years it will cull its current two-minivan-lineup to one model. The Dodge Grand Caravan survives; the Chrysler Town & Country departs to be replaced by a new cross-over. Ideally Grand Caravan will then capture all potential Grand Caravan buyers as well as would-be Town & Country buyers (and the new Chrysler brand crossover will capture
Suzuki and Mitsubishi: US Sales at Risk
Image from: Speeding Car / Shutterstock The August 27th issue of Automotive News’ cover story read “Suzuki and Mitsubishi Left Behind?: With so little in the product pipeline for the next three years, Mitsubishi and Suzuki face a dismal US future.” That’s a bold headline. The article, found here, outlines sales drops, “anemic” model line ups, and few to no upcoming vehicle launches. What’s the cause behind the Suzuki and
Webinar Replay: Which Brand Will be Crowned the “King of Luxury”?
Image from: Luxury Car / Shutterstock Compete recently hosted a webinar: Which Brand Will be Crowned the “King of Luxury”? We examined insights into 2012 luxury automobile sales through the 2nd quarter. We looked further at an analysis of the six leading brands in a head-to-head comparison of sales, shopper volume, competitive cross-shop and conversion. Download the replay here and learn: Which brands are generating the most shoppers and why
The Curious Case of Honda
An article in a recent edition of BusinessWeek detailed the woes of Honda. It discussed the automaker’s declining US market share as well as product missteps — most notably Crosstour and Insight — and its inability to cash in on Toyota’s problems while other competitors have been quick to capitalize. Here at Compete we decided to take a deeper dive into just what’s troubling Honda to uncover the root causes