Optimize the Metric That Matters: Impact
You are more likely to summit Mount Everest than click a banner ad. Your chances of viewing an ad targeted to you? Flip a coin. Ad viewability is a mere 48%. The odds of an impression leading to a statistically significant uptick in purchase intent? 1 in 100. The time-tested “Deliver my ads to the right people, in the right place, at the right time, with the right message” simply does not work–and it’s only getting worse.
Competitive Intelligence For PR Part 1: Evaluating Target Publications
In the world of public relations, when it comes to measuring the success of brand recognition, unique visitors are often the bottom line. Clients and agencies alike strive to ensure that their brands and products will reach substantial audiences. However they also face the challenge of cracking large publications and websites in order to achieve audience engagement. Rather than placing such significant focus only on quantitative measures, defining a qualitative…
What’s that # Sign Doing On My TV?
I wouldn’t label myself as a “TV Junkie”, but I do certainly watch my fair share of television. As I watch, I have noticed a growing trend of networks using on-screen hashtags to label shows as they are airing, appearing as a faint watermark on the corner of the screen. For those of you who don’t know what a hashtag is, it’s a # symbol followed by a word grouping
3 Gaps In Your Ad Data: You Don’t Know What You Don’t Know
There are a lot of tools available to help you measure the performance of your ad media. You might get your analytics from Omniture, Doubleclick, or Atlas, all of which are great systems that can provide you with detailed performance information; but because of the way they’re designed, there are some things these reporting tools just can’t tell you, data that can only be effectively measured using a panel-based system.
Compete Ad R/F: Understand the Audience You Reach
Today we’re excited to announce the latest addition to our suite of media products: Compete Ad R/F ™. With Ad R/F we set out to help media buyers and planners answer the all important question: Who is my online advertising reaching? Ad R/F answers the question by tracking online ad campaigns from start to finish and providing weekly, visual reports outlining the demographic composition of the audience reached throughout the