Verizon dominates Black Friday, but T-Mobile disrupts Cyber Monday
Millward Brown Digital looked at how shoppers engaged with each of the Big 4 Wireless Carrier sites during the 2014 holiday shopping season
New iPhone 6 Drives Traffic to Top Retailers
In September, Apple’s release of the iPhone 6/6+ led to an increase in traffic to the “Big Four” wireless carriers.
AT&T’s $1.2B Gamble
AT&T’s proposed $49 billion purchase of DirecTV would bring DirecTV’s 20 million US pay-TV subscribers into the fold and give AT&T a better foothold to compete in the rapidly consolidating communications industry.
T-Mobile is Here to Stay
Whether gleefully poaching dissatisfied AT&T customers on Twitter or rebranding T-Mobile as the “Un-carrier” and changing long-established wireless practices, T-Mobile made a lot of noise in 2013. At CES in Las Vegas, CEO John Legere announced that all of that noise has moved the needle: T-Mobile had their best quarter in the last eight years in Q4 2013.
T-Mobile Raises the Competition with iPhone 5
Now that T-Mobile has the iPhone, we believe that in the months to come, 191,000 competitive customers from AT&T, Sprint & Verizon will be more inclined to consider the carrier while visiting T-Mobile.com. Here’s why: On Friday, April 12th T-Mobile became the last of the Big-Four carriers to offer the iPhone 5. But given that T-Mobile is late to the iPhone game, are consumers actually more likely to consider T-Mobile?
Live From CTIA: Operators Look to Respond to Challenging Market Dynamics with New Sources of Differentiation & Aggressive Posturing
Image from: Wireless and Mobile News This week carriers, OEMs and wireless ecosystem participants of all shapes and sizes descended on New Orleans for the annual CTIA show. And in a nice quirk of timing – aided by the show’s smart decision to move the show dates back a month and a half – CTIA coincided with the last of the big 4 carriers reporting Q1 earnings. After looking at
Dish: Looking Beyond Wireless Spectrum
Image from: The Next Web AT&T Mobility needs more wireless spectrum. There really is no mystery in that statement. Last year, the telecom goliath couldn’t convince the Justice Department and the FCC that buying T-Mobile was an acquisition that, in the end, would benefit consumers. The result? A $4 Billion gift to T-Mobile in cash and spectrum rights for a failed deal along with increased pressure to find a partner
AT&T Still Top Carrier Destination for iPhone Searchers
There has been a lot of buzz around the office surrounding the next iPhone release – or, as everyone is referring to it, the “iPhone 5.” As we near the launch, I thought it would be interesting to see where people were going for information on this next evolution of the iPhone. Using Compete’s Daily Keyword Destination report I looked to see where people searching on any term that included
Live from CTIA: Even Mickey is Talking About the AT&T – T-Mobile Deal
As late as last week, I was on record that my expectations for the spring CTIA show were ‘modest,’ due to the low probability of any big industry announcements. Well, CTIA began today, but thanks to the announcement of AT&T’s $39 billion acquisition of T-Mobile from Deutsche Telekom it looks like I’ll be eating those words. The AT&T-T-Mobile deal was clearly the talk of Orlando today, with everyone asking, what