applications

Compete Smartphone Intelligence Survey Shows Mobile Barcode Scanning Now Mainstream in Retail

BOSTON, MA–(Marketwire – January 6, 2011) - Compete, a Kantar Media company, today released the results of its Q3 2010 Smartphone Intelligence survey. Among the notable insights are the rise of mobile barcode scanning, the reluctance of some consumers to upgrade from cell phones to smartphones, infrequent use of mobile banking applications and the simplicity of “must have” features among smartphone shoppers. Compete’s quarterly Smartphone Intelligence product provides both behavioral and survey-based

15.4 Million Facebook Application Users in January

15.4 million Facebook users interacted with fb Application pages (@ apps.facebook.com) in January: On average ~51% of Facebook’s user base engages with Application pages: In January, fb Application pages directly contributed 1.5 billion pages (8.4% of total) to Facebook.com’s total page view count. Given the trend, I expect Application pages to gradually form a larger chunk of Facebook.com’s overall page views over time. Note: Stats in this post are limited