AT&T Still Top Carrier Destination for iPhone Searchers
There has been a lot of buzz around the office surrounding the next iPhone release – or, as everyone is referring to it, the “iPhone 5.” As we near the launch, I thought it would be interesting to see where people were going for information on this next evolution of the iPhone. Using Compete’s Daily Keyword Destination report I looked to see where people searching on any term that included
Is October 4th Time for the 5th iPhone?
It’s 7:15AM. I’m startled awake to the sound of a pinball machine and I can’t seem to ever find the power button on my iPhone 3GS to silence the alarm. I’m tired, but now I’m awake and holding my phone so I check my email. I check Facebook. I check MacRumors. For three months, I didn’t see any news about the iPhone 5, but today Apple announced a press event
Different Thinker Steve Jobs Resigns as Apple CEO
Disclaimer: I have been called an Apple fanboy. I find it to be a rather silly label (not just for me, but for fans of anything) – but I won’t deny that Apple has been my favorite company in the tech space for a long time. While I happily use Windows regularly at home and work, my first computer was the old-school Apple IIGS, and I’ve been strongly in the
Win/Win Marketing: Give a Teacher an Apple – Apple iPad, That Is.
On March 11th, Apple released the iPad2 to the world. Chocked up with tons of new features, a sleeker design, and optimism for the future of tablets, the iPad2 would inevitably provide for Apple a surge of attention and sales, essentially marketing itself. But the iPad2 wasn’t the only thing Apple released to the public around this time. In partnership with this new product, Apple decided to set up shop
See If I Spotify When I Return to the States
I’m living in sunny Nice, France for five weeks this summer in order to take a couple sociology classes through Northeastern University. While the beach has been fun, and the French folk friendly, there are a few things from home I missed when I first came here. Video streaming sites Hulu and Netflix definitely topped the list, but I was really excited to have access to one streaming service I
Smartphone Users Recall ‘In-App’ Ads More Than Mobile Web Ads
iPhone Owners Are Especially Tuned Into In-App Ads BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete’s Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when
The Year of the Cloud
We weren’t three days into 2011 when the New Year was dubbed “The Year of the Tablet” by major press outlets (e.g. here and here). While this may turn out to be the case, we are perhaps just as likely to look back on the year in Technology & Entertainment and call 2011 “The Year of the Cloud” (and more specifically, “The Music Cloud”). Last week Apple joined heavy hitters
The Weekly Compete Pulse
If you follow us on Twitter, you may have been wondering what happened to our weekly #datanugget Fridays. Not to worry, they have been far from abandoned. In fact, check out this blog post from earlier in the week to see how you can get your data fix every day! In other news, check out these links to some of this week’s news articles that we read and found interesting
Compete Smartphone Intelligence Survey Reveals Tablet Adoption Hurdles and Opportunities
Data Show What It May Take for Tablets to Go Mainstream BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released the results of its Q4 2010 Smartphone Intelligence survey, revealing that despite a surge in tablet interest, especially in the iPad and iPad 2, certain factors may be holding back some consumers from taking the plunge and buying a tablet today. In short, while there is still a threshold for
Facebook: More Than Just Likes
Social media and Facebook in particular continue to be all the rage: consumers can’t get enough and businesses feel they have to be part of the mix. To help shed light on how businesses are using presence on Facebook, Compete compared traffic to the Facebook pages of over 40 brands to traffic to those brands’ websites. Brands included those in the financial services, automotive, retail, telecom, and travel industries. In some
Buyer be happy… but where are Best Buy’s buyers?
For the past few years, the world has become increasingly obsessed with gadgets and electronics. Technological breakthroughs happen seemingly daily, with exciting, new product releases clustered shortly afterwards. Indeed, nearly a third of respondents to the Compete Shopper Intelligence Survey replied that they plan to purchase electronics in the next 6 months. With all this gadget obsession, Best Buy should be rising to the top of the pack as one