apple

Tis’ the Season to Up the Ante on Your iPad SEO

Now I have been on the Apple bandwagon since my first iPod in 9th grade and while I often Shazam a good tune via my iPhone 4, right before downloading it on my Macbook, I lack one Apple screen that any tech saavy digital native should have… An iPad. Recently, I opened up an email from Apple and was greeted with a catchy phrase, “The best gifts surprise people long

The Impact of Steve Jobs’ Death on the Web

How did the web react to the untimely death of Steve Jobs?  As every article I seemed to read last week had to do with Jobs or Apple, I was curious to see the impact the news of Apple’s founder had around the web.  I wanted to see how sites were also affected by such an unusual traffic surge, and so I went first to the Keyword Referral tool on

Think Different: The Decade of Apple

Last week Compete hosted a webinar entitled Think Different: The Decade of Apple. The original iPod was launched 10 years ago this month, and in the past ten years Apple has demonstrated extraordinary product innovation and marketing mastery. Since a lot of people talk about Apple’s product innovation, Chris Collins, Director of Technology and Entertainment, thought it would be fun to look at Apple’s strength as a consumer marketer –

What the New iPhone 4S Means for Sprint

Finally. After weeks of speculation and online searching the world finally knows all about the new iPhone 5 4S. We know it has an A5 chip, providing an experience that will be seven times faster than the current iPhone 4. We know it has dual GSM & CDMA radios to enable global roaming. We know that the 8 megapixel camera is way better than preceding iPhone cameras, with the ability

AT&T Still Top Carrier Destination for iPhone Searchers

There has been a lot of buzz around the office surrounding the next iPhone release – or, as everyone is referring to it, the “iPhone 5.”  As we near the launch, I thought it would be interesting to see where people were going for information on this next evolution of the iPhone. Using Compete’s Daily Keyword Destination report I looked to see where people searching on any term that included

Is October 4th Time for the 5th iPhone?

It’s 7:15AM. I’m startled awake to the sound of a pinball machine and I can’t seem to ever find the power button on my iPhone 3GS to silence the alarm. I’m tired, but now I’m awake and holding my phone so I check my email. I check Facebook. I check MacRumors. For three months, I didn’t see any news about the iPhone 5, but today Apple announced a press event

Different Thinker Steve Jobs Resigns as Apple CEO

Disclaimer: I have been called an Apple fanboy. I find it to be a rather silly label (not just for me, but for fans of anything) – but I won’t deny that Apple has been my favorite company in the tech space for a long time. While I happily use Windows regularly at home and work, my first computer was the old-school Apple IIGS, and I’ve been strongly in the

Win/Win Marketing: Give a Teacher an Apple – Apple iPad, That Is.

On March 11th, Apple released the iPad2 to the world. Chocked up with tons of new features, a sleeker design, and optimism for the future of tablets, the iPad2 would inevitably provide for Apple a surge of attention and sales, essentially marketing itself. But the iPad2 wasn’t the only thing Apple released to the public around this time. In partnership with this new product, Apple decided to set up shop

See If I Spotify When I Return to the States

I’m living in sunny Nice, France for five weeks this summer in order to take a couple sociology classes through Northeastern University. While the beach has been fun, and the French folk friendly, there are a few things from home I missed when I first came here. Video streaming sites Hulu and Netflix definitely topped the list, but I was really excited to have access to one streaming service I

Smartphone Users Recall ‘In-App’ Ads More Than Mobile Web Ads

iPhone Owners Are Especially Tuned Into In-App Ads BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released research showing that smartphone users have better recall of in-app ads than ads they view while browsing the web using their mobile browser. The findings, part of Compete’s Q1 2011 Smartphone Intelligence survey, show that 52 percent of all smartphone owners recall ads they encounter in mobile apps. That number drops to 40 percent when

The Year of the Cloud

We weren’t three days into 2011 when the New Year was dubbed “The Year of the Tablet” by major press outlets (e.g. here and here). While this may turn out to be the case, we are perhaps just as likely to look back on the year in Technology & Entertainment and call 2011 “The Year of the Cloud” (and more specifically, “The Music Cloud”). Last week Apple joined heavy hitters