Online Retail Traffic Up by 12M Visits Last Week
Image from: Christo / Shutterstock It appears that the huge spikes in traffic associated with Black Friday and Cyber Monday are starting to die down based on total online visits to retailers last week. Year-over-year weekly traffic increased by approximately 12M visits when compared to the same week in 2011. The week-over-week dip in 2011 appears to be more pronounced than in prior years. However, the results are not surprising
Apparel and Toy Retailer Traffic Down During Black Friday Week
Image from: Maksim Shmeljov / Shutterstock The holiday retail buzz has been extremely positive over the last week after an extremely successful Black Friday and Cyber Monday. As reported yesterday by Compete, share of traffic to retailers such as Macys and Amazon was up YOY on Black Friday. Traffic to mass merchants, department stores and even electronics retailers were all up last week when compared to the same week in
It’s 10PM; do you know where your shoppers are?
One of the many reasons people love online shopping is the freedom to place orders anytime, anywhere. We’ve all bought a pair of shoes at 3AM once, right? (Maybe that’s just me.) I was curious to see how many people actually are shopping in the wee hours of the night, and what times of day are most popular for e-commerce. I broke down the day into one-hour segments, and looked
Compete December Category Data Shows That Premium Brands Thrived
BOSTON, MA–(Marketwire – February 4, 2011) – Compete, a Kantar Media company, today released data for December showing that premium brands within its Premium Brand Driven category thrived online during the month, growing 15.83 percent as a whole. The leading sites in the category are a reflection of the high-end merchandise that was found under the tree this year — accessories, apparel, jewelry and automotives. A deeper look within the Premium