AOL

Digital CMO Series: AOL

This past May Compete hosted the tenth annual Digital CMO Summit in Miami, FL. The event brought together 200 industry leaders for three days of hard-hitting session and networking opportunities. Among the speaker’s was AOL’s Tim Armstrong which had several good ideas to share.

The Weekly Compete Pulse

Though the overwelming reaction Facebook’s Graph Search has been “unimpressed”, the social networking site may very well steal AOL’s spot as fourth-largest player in search– if Facebook’s search ads generate just 10% of the company’s revenue in the coming year. Facebook officially entered the search market with the announcement of its new social search tool, a partnership with Bing. Gartner updated its mobile advertising forecast this week. The company increased it

Digital CMO Series: AOL

At the Digital CMO Summit this past May, we had a chance to sit down with our Keynote speaker David Shing, Digital Prophet at AOL. As Digital Prophet – David Shing spends a lot of time understanding what is happening in the digital landscape. He shared his perspectives on the future and current state of digital with us in an action-packed session. Hear from Shingy in this exclusive one-on-one interview

May 2012 US Search Market Share Report: Bing Up, Yahoo Up, Google Down

We return to the recent trends in search market share in May, with Bing and Yahoo’s respective share of the market increasing slightly and Google’s share decreasing. Bing gained 0.3ppt’s and Yahoo! gained 0.1ppt’s, driving the Bing Powered market share to 33.7%. Google’s share declined by 0.4ppt’s, and now garners 65.5% of the market. AOL’s share remained unchanged at 0.8% for the third month in a row. The overall search

March 2012 US Search Market Share Report

The share trends among the top 3 engines continued this month, with slight market share increases for Bing and Yahoo! Bing Powered engines (Bing and Yahoo!) picked up the 0.5ppt’s share the Google Powered engines lost. Google Powered now represents 66.3%% of the market and Bing Powered has over a third of the US web search market at 33.7%. AOL saw a slight decline of .1ppt in share, while Yahoo!

February 2012 US Search Market Share Report

Even with leap day, overall search activity declined nearly 7% across all the engines. The overall picture and trends remain the same – Google Powered engines (Google and AOL) decreased slightly in their market share; while the Bing Powered engines (Bing and Yahoo!) picked up the 0.7ppt’s share the Google Powered engines lost. Google Powered now represents 68.8% of the market and Bing Powered has 33.2% of the market. Bing

January 2012 US Search Market Share Report

Both Bing and Yahoo gained market share this month, while Google’s share declined. The overall picture and trends remain the same – Google Powered engines (Google and AOL) continue to slowly lose traction monthly; while the Bing Powered engines (Bing and Yahoo!) continue to gain momentum.  Google Powered share declined 1.2ppt, while Bing Powered increased its share by those 1.2pppt’s. Google Powered now represents 68.3% of the market and Bing

September 2011 US Search Market Share Report

As with any major web usage and activity online, there are seasonal trends that occur within search.  Summer vacations, back-to-school shopping, big news and events, and even new search features on the engines themselves – all these factors influence the level of search activity that consumers conduct. In the coming months, Compete will try to shed some light into what exactly is driving changes in consumer search activity and to

August 2011 US Search Market Share Report

As search marketing and the major search engines continue to evolve, Compete is continually refining its query measurement methodology to ensure we are in alignment with the marketplace. The objective of our search share report remains the same – to accurately represent true consumer engagement with search. To that end we have taken the following key measures to enhance our search share reporting: Improve our search query collection methodology to

Digital CMO Series: Arianna Huffington, President and Editor-In-Chief, AOL Huffington Post Media Group

The Digital CMO Series kicks off with Arianna Huffington – listen in as she shares her perspective on the future of the industry and how to engage the digitally connected consumer to build a brand. “Everything in the Digital era is about connection and engagement. Will.i.am summed it up best when he said, ‘We used to consume content sitting on a couch, now we consume it galloping on a horse

Top 3 Reasons Why the Digital CMO Summit is the Best Event in the Industry

Here at Compete we know it’s not nice to brag but when it comes to our annual event The Digital CMO Summit – it’s hard not to. Each year it gets bigger and better and has quickly become a “must attend” event of the industry.  Here are the top three reasons why… Reason #1:  The killer line-up of speakers that the event attracts each year. Arianna Huffington, President, Huffington Post