Analytics

How APIs Will Shape the Future

Image from: freight train / Shutterstock What companies are creating and exposing the APIs that will impact the future business and market intelligence? How will Big Data impact marketing, business development, and market predictions? We are only in the early stages of the ‘data’ revolution so the companies that can provide the answers to these questions will pave the way for the future and will lead the market into a

The Weekly Compete Pulse

Happy weekend marketers! Here’s a round up of the most popular stories Compete shared online this week. Enjoy! PCs are for daytime while tablets come alive at night. Marketingland reported on a new study that showed desktop computer usage spikes during traditional working hours (8am-5pm) while tablets are used more heavily during the evening hours. Smartphones are used throughout the day. The numbers are not surprising, but marketers should consider this

Slippery Slope: Big Data and Predictive Marketing

Image from: street light / Shutterstock It is easy to believe that the answers to all possible marketing effectiveness questions lie somewhere in the ever increasing petabytes of Big Data. But, bigger is not necessarily better. A recent study by the Direct Marketing Association revealed 60% of DMA members surveyed had no stated strategy for integrating Big Data into their marketing efforts—yet 57% still expected higher conversion rates from using

The Weekly Compete Pulse

We’ve compiled some of the top stories from around the web this week. The big news is that Facebook has Instagram, and now Twitter has Vine. You can share short six-second videos in your twitter stream with the app, now available for iOS. Read more about the tool and its potential implications on Techcrunch. What does this new tool mean to marketers? Chris Brogan shared eleven things businesses can do

The Weekly Compete Pulse

Welcome back! This first week back after New Years has been full of reflecting on 2011 and making resolutions and predictions for 2012. What are some of your most memorable moments from 2011? Looking back, BostInno discusses the impact of free products from PR companies: Will Blog for Food…or Maybe Not. How Freebies Have Changed the Blogging Landscape. Going forward, what are some of the New Years resolutions that you made this

Quick Tip: Traffic Dashboard – Traffic Insights

Compete has organized a number of pre-configured Traffic Insights to help you identify sources of traffic growth and decline by performance and domain categorization. Top Growing Sites – A list of the top growth domains, or domains with the largest percent growth month over month. Top Declining Sites – A list of the top declining domains, or domains with the largest percent decline in referrals month over month. Long Tail

Rebels with a Cause

Motorcycles are commonly associated with rebellion. But instead of standing up to “The Man,” our data suggest that this year, consumers may be rebelling against “The Pump.” The national average price for gas has increased by nearly a dollar since the beginning of 2011 and reached the second-highest price ever in April. At the same time, searches involving “motorcycles” and visits to their manufacturers’ sites have risen dramatically. The rebels

The Weekly Compete Pulse

It’s been a busy week here at Compete, things are settling down from last week’s Digital CMO Summit, and we’re getting prepped to head to Net.Finance next week. In the meantime, check out these links to some of this week’s news articles that we read and found interesting for online marketers. The founders of YouTube seem to be on a hot acquisition streak lately. After picking up Delicious, the social

Quick Tip: Content Selection and Exporting

Compete makes it easy to select and export the content you’ve already filtered. For instance, if you’ve selected a 6 month time frame in amazon.com’s site profile with the Visits and Average Time metrics comparison, you’ll only export these two metrics under this time-frame when you export to CSV. Using the image below you can follow the steps to pull these metrics for the past six months. Select Average Stay

Google’s Pac-Man Floods Firefox Support

Google’s 30 year anniversary playable Pac-Man logo not only took a bite out of productivity last Friday, it also flooded internet browser support centers. I must credit my friends over at Mozilla for this insight, with Chris Blizzard tweeting a number of times about the confusion it caused amongst Firefox users.  Baffled users attempted to contact their internet browser support centers, unaware that the Google logo was responsible for the