Analytics

Check out the new compete.com!

Have you seen the new compete.com? It’s been nearly three years since we made any major changes to the data available for free on compete.com, but this week presented visitors with more data and functionality than ever. We’ve added the ability to compare two domains on a graph, find domains that are similar to the one you searched (based on criteria like unique visitors and category), and identify the top sources of traffic to virtually any website.

2014 Super Bowl Top-Line Analysis (Jan 19th – Feb 7th)

The 2014 Super Bowl is now ten days past, so it’s a great time to gauge the top-performing advertisers based not only on pre-week and Super Bowl Sunday performance, but also post-week lift. As a result of the game’s vast reach, it has become a very attractive and expensive opportunity for companies to market their product(s). Based upon this significant investment (4 million dollars per 30 second in-game spot), and the importance of its return, Millward Brown Digital conducted a top-line analysis to measure the impact the advertising had on visitation to each company’s brand site. This is the second annual installment of this analysis – for the 2013 results – click here.

The Weekly Compete Pulse

Hope you all had a great Valentine’s Day! Why not continue celebrating with a collection of this week’s top shared stories? Check them out in the links below to find out how to better your digital marketing strategy.

Sunday Series: Gifting with Gourmet Goodies

December 2013 is long and gone now with 2014 well underway — but now that it’s February (hint: Valentine’s Day is coming up), some of our December data may prove their relevance! One of the fast moving categories for 2013′s holiday season was, understandably, in the Food and Groceries category.

Quick Tip: Overview of Site Comparisons

You can compare up to 5 sites quickly and easily using a Compete PRO account or compare up to two competitors using our free site analytics tool. The images and steps provided below will outline the process for using Compete PRO’s data to benchmark your competitors. This section allows you to type in any five domains you’re interested in comparing, or you can load an existing saved group if you’ve

10 of the Best Ecommerce Tools to Help You Win this Holiday Season

The most jolly time for both consumers and retailers is on in full force, the holiday season has started. So how can retailers, or more specifically, eRetailers, take advantage of the holiday season and receive the gift of a record high sales quarter? The solution is most likely the perfect combination of marketing, sales promotions, and optimization.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: The best times to post on Instagram, why you can’t engineer success, more on Google making the switch to SSL, and how multi-screen ad impact will soon be possible through Google.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: How to build authority with LinkedIn, six of the biggest naming mistakes, Google Analytics tracking tips, and the complete list of Google ranking factors.

April’s Top 50 Sites: Yahoo! Steals 2nd Place from Facebook

Yahoo.com replaced Facebook.com as the second most visited website in April, according to Compete’s latest U.S. traffic data. It was a close race, but Yahoo grew less than 1% month-over-month (MOM) to 164.6 million Unique Visitors (UVs) while Facebook’s monthly UVs dropped nearly half a percent to 164.1 million. Google remained king with 171.9 million UVs, a decrease of half a percent MOM.

April Data is LIVE at Compete

April saw the return of baseball season in the United States, propelling MLB.com into the fastest growing sites for the month. Additionally, we may be witnessing the rise of Twitter’s recently acquired Vine as the site surged passed two million unique visitors last month. Rounding out April’s Fast Movers is Boston.com, likely driven by people looking for news about the Boston Marathon bombings.

The Weekly Compete Pulse

Happy Cinco de Mayo, marketers! Here’s a round up of the most popular digital marketing stories we shared over the last week. “The best of the companies we’re seeing now are unbelievably good at analytics,” Marc Andreessen said in an interview with Harvard Business Review. An entrepreneur himself, and now a Venture Capitalist in Silicon Valley, Andreessen discusses the unique challenges of the modern entrepreneur and the qualities successful ones possess…