American Express

Capital One Credit Card Top of Mind

Like many people, I get regular mailings from Capital One asking me to sign up for a credit card.  The frequency makes them stand out in my mind if for nothing else than their persistence.  But given that analog marketing (like traditional mail) and digital marketing do not exist in vacuums, it makes one wonder about the connections.  To help investigate how the volume of Capital One traditional mail might

Digital CMO Series: American Express Business Insights

American Express Business Insights, a sponsor of the 2010 Digital CMO Summit is a global information, analytics and consulting organization. Combining real behavioral information—derived from actual purchasing data—with sophisticated analytics they provide businesses with a deeper understanding of their customers, competitors and marketplace.