It’s Not You, It’s Your Tablet
Image from: Tablet Image / Shutterstock Often times while browsing search referral data, I notice that product specific keywords are often among the top drivers to websites month over month. In particular, the ever-popular tablet line has done wonders for traffic to its producers’ websites. In addition to users searching specifically for the iPhone and the iPod, Apple.com benefits greatly from online users searching “iPad”. Of course, the hope among
As Amazon Presses Pause on Amazon Mom, Parents Mourn while Rivals Rejoice!
Savvy parents looking for bargains on diapers have undoubtedly heard of Amazon Mom. Unlike its subscription-based Amazon Prime cousin which offers free 2-day shipping for a $79 annual fee, Amazon Mom is a free program designed with parents of young children in mind. Until this past Tuesday, Amazon “Moms” received 15% discounts on most diapers and wipes on top of the 15% discount and free shipping available via Amazon’s Subscribe
Pinterest: A Retailer’s Best Friend
Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards. Although Pinterest had shown promise back
The Weekly Compete Pulse
With the majority of holiday shopping under our belt (we know you haven’t forgotten about those “After Christmas Sales”), it’s time to wind down, read a book, and catch up on all of the marketing news you missed last week. We figured many of you would be too busy to read up on the articles this past weekend, so we’re doing a special version of the Pulse today. No matter
Holiday 2011: Slow Shopping and Low Cyber Monday Impact
Image from: pzRomashka via Shutterstock One way of telling that December is here is just by looking at the full mall parking lots. With only a few weeks left to find the perfect presents, wrap them up nicely and then have others tear them open, people have been shopping away. As of December 4, over a quarter of consumers have finished more than 75 percent of their holiday shopping. However,
Out of Toilet Paper? Amazon to the Rescue!
Image from: William J. Mahnken / Shutterstock Have you ever bought toilet paper online? Or shampoo? How about toothpaste? While we are more than happy to buy books, apparel, and electronics online, we have been reluctant to purchase our everyday household essentials online. But this is changing. While only 8 percent of consumers surveyed in the Fall 2011 Online Shopper Intelligence™ survey reported buying household products online in the past
Barbies, Legos, and Tablets: Top Toys of 2011
Image from: zuender/Shutterstock As we enter the final days of November, children everywhere are finalizing their lists for the upcoming holiday season. I remember poring over catalogs and memorizing commercials as I decided what toys I had to have that year. These days, children not only use catalogs and TV for inspiration, but they can supplement their research with the Internet. I decided to take a look at our Compete
Mass Merchant and Department Stores Experience Spike in Traffic Last Week
Image from: Gorilla / Shutterstock Consumers appear to be buying into the holiday creep that has dominated the headlines over the last couple of weeks. Holiday creep is the term being used to describe the efforts by retailers to extend the holiday shopping season and offer holiday related deals before the traditional Black Friday kickoff. Year over year total visits increased last week increased in 7 of the 15 retailer
Privacy Concerns Over Kindle’s Silk Browser, and How Corporations Use Internet Data
There’s a lot of hype surrounding the Kindle Fire. Some are labeling it “iPad’s first true competitor.” Others point to how it is changing the tablet market. Most just want it. You don’t? Steve Rosenbaum offers 5 reasons to like it. Whether you plan on making the purchase or not, it’s clear the U.S. Internet population is at least interested in it, as shown above in our normalized count of
Tis’ the Season to Up the Ante on Your iPad SEO
Now I have been on the Apple bandwagon since my first iPod in 9th grade and while I often Shazam a good tune via my iPhone 4, right before downloading it on my Macbook, I lack one Apple screen that any tech saavy digital native should have… An iPad. Recently, I opened up an email from Apple and was greeted with a catchy phrase, “The best gifts surprise people long
Gear Up Online Retailers!
Image from: IKO/Shutterstock The Holidays Are Here! Let the insanity begin. The end of year craze is coming and it is promising the usual explosion in retail activity over the internet. With November almost here, it is certainly time for these companies to finish their preparations and to set their holiday campaigns in motion. One has to wonder how retailers like Target, Best Buy and Wal-mart are getting ready for