Searching for Amazon Success
Image from: Amazon Warehouse / InsiderLouisville.com/ You would be hard pressed to find a retailer or brand that is not asking some questions about how Amazon will impact their business over the holiday shopping season. Amazon has gone to great lengths to establish itself as the place consumers visit online to search for holiday products. 1 in 2 consumers who visit Amazon in a month conduct an onsite search and
Is Target Trying to Buy Their Way to The Top of The Diapers Mountain?
Image from: Baby In Diaper / Shutterstock It has been a while since we here at Compete have taken a look at what is going on with the diaper market online. In Oct, 2010 we published an analysis that showed how Diapers.com was a growing threat to Amazon.com in the diaper category. In the time since that original post, Diapers.com was, of course, bought by Amazon. Buying diapers online has
Traditional Retailers are Barbie Shoppers’ Dream House
Image from: Barbie’s Face / Barbie.com Although holiday decorations have been available for weeks, for most of us, the holiday season begins in earnest as the Halloween decorations come down and our children shift their attention from costumes and candy to wish lists. If this year is like so many of the past 50, many young girls will reserve space high on their lists for a Barbie doll. Looking
Apparel Goes Mainstream Online
Image from: Women’s Apparel / Saks.com Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel. The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase. Those days are behind us. 82M consumers shopped for apparel online this spring at an online retailer. To put
Walmart Boosts Conversions with Social Inspired Search Tool
Image from: Walmart Storefront / The Inquistr Online retailers are constantly trying to better understand exactly how consumers are shopping on their websites. If ecommerce sites can better understand the digital path to purchase, they can optimize their site’s layout, make it easier for the consumer to find what they are shopping for, and ultimately drive up conversion rates. One way a retailer can do this is by better understanding
The Extinction of Books: Fact or Fiction?
Image from: Books on Fire / Shutterstock At night, if you listen closely, you can hear the defeated sighs of librarians everywhere across America. Or maybe I’m exaggerating? I probably am. I’ve been reading so much fiction lately on my Kindle that my thoughts are becoming almost aggressively poetic. And guess what? I’m not alone in my voracious intake of virtual literature. Recently Tech Crunch reported that ebook sales have
Digressing to Discounts: Digging for Deals Online
Image from: Discount Shopping Online / Shutterstock With school right around the corner, I have found myself shopping for the best deals around. Whether I’m looking for furniture, books, or nearby deals, discounts are always on my mind. With that being said, I was curious as to see as to what types of discounts consumers alike are looking for. When I did a broad keyword search for the word discount
Amazon’s Role In The Office Supply Market
Image from: Office Supplies / Shutterstock It’s the moment parents have been waiting for since last school year ended: the start of the back to school season. Traditional office supply retailers such as Staples, Office Depot and Office Max have predictably shifted into marketing overdrive to drive traffic and sales in stores and online. Data from Compete’s Online Shopper Intelligence survey suggests that the online demand for office and school
Is Amazon’s Dress Shop Hanging By A Thread?
Kindle advertisements have enjoyed prominent, almost uninterrupted placement on Amazon’s homepage since its popular ebook reader debuted nearly 5 years ago. The success of the Kindle is due in part to the prime real estate the device has occupied and the resulting exposure among Amazon’s shoppers. Each month 3% of Amazon’s 90 million unique visitors shop for a Kindle device (with two thirds of them kicking the tires of the
Don’t Know What to Buy? Ask Amazon
Image from: Sweet Savings Based on the e-mail recommendations I receive, I’m pretty sure Amazon thinks I’m juggling school with being a new father, and that I enjoy camping, makeup, and video games (only some of which are true). But I’m willing to bet a lot of this is skewed based on the fact that I work on the retail team at a web analytics company and that sometimes has
Best Buy Looks to Grow E-Commerce Amid Massive Rivals
Image from: Reuters The online consumer electronics space is a competitive, yet valuable market. As technology rapidly improves, not only do retailers need new inventory — they need new strategies to keep up with a particularly saavy customer base. Best Buy recently declared they will increase focus on growing their online business; however in doing so they will have to take market share away from the two largest online retailers