Is Subscribe & Save Working?
Image from: Subscribe Function / Shutterstock Auto replenishment programs are supposed to make consumers’ lives easier— they simply sign up and then receive the product at their front door without any hassle or worries. To better understand the extent of awareness and usage of such programs, we took a closer look at Amazon’s Subscribe & Save, one of the better known auto-replenishment programs in the market. In addition to
Searching for Amazon Success
Image from: Amazon Warehouse / InsiderLouisville.com/ You would be hard pressed to find a retailer or brand that is not asking some questions about how Amazon will impact their business over the holiday shopping season. Amazon has gone to great lengths to establish itself as the place consumers visit online to search for holiday products. 1 in 2 consumers who visit Amazon in a month conduct an onsite search and
Early Shoppers Prefer Mass Merchants
Image from: Holiday Shopping / Shutterstock As we reach the end of October, more consumers are focusing their sights on December. As of October 21, about half the consumers surveyed in the Compete Holiday Intelligence™ survey had already begun shopping for the holidays, up 5 percent in 2 weeks. In fact, almost 1 out of 10 consumers had already finished half of their holiday shopping. While more consumers got into
Is Target Trying to Buy Their Way to The Top of The Diapers Mountain?
Image from: Baby In Diaper / Shutterstock It has been a while since we here at Compete have taken a look at what is going on with the diaper market online. In Oct, 2010 we published an analysis that showed how Diapers.com was a growing threat to Amazon.com in the diaper category. In the time since that original post, Diapers.com was, of course, bought by Amazon. Buying diapers online has
Traditional Retailers are Barbie Shoppers’ Dream House
Image from: Barbie’s Face / Barbie.com Although holiday decorations have been available for weeks, for most of us, the holiday season begins in earnest as the Halloween decorations come down and our children shift their attention from costumes and candy to wish lists. If this year is like so many of the past 50, many young girls will reserve space high on their lists for a Barbie doll. Looking
The Weekly Compete Pulse
This week was our first week in our new office! We have great new cubicles, a beautiful new view, and fantastic new neighbors! Our Kantar Media sister company, Cymfony Inc., shares the space with us and we couldn’t be happier about it. We aren’t too far away from our old office, but it’s still great to explore lunch & coffee break spots while the slightly different work commutes spice up
Online Soap Purchasing Deserves a 2nd Look
If you’re like most people, the thought of ever purchasing everyday household essentials (such as soap, razors and diapers) online probably seems a bit silly and misguided. How can it possibly make economic sense to pay to ship these heavy, bulky products without blowing your budget?
Walmart and Amazon.com Battle for Online Supremacy
The 2009 holiday shopping season is shaping up to be the battle of retail’s two titans:Â Amazon.com, the largest online retailer vs. Walmart, the world’s largest brick and mortar retailer.Â Â For years, at least online, this has hardly been a contest, with Amazon leaving all rivals in its ever growing wake.Â This year, however, Walmart has taken significant steps to compete head on with Amazon.