alumni

NCAA March Madness: Everybody Wins!

NCAA coaches rely heavily on data to build strategies for a March Madness run. They look for tendencies, weaknesses and anything to gain an edge. But even if a team doesn’t make it to the Final Four or win a title, its school still can emerge victorious in other ways. Let’s explore how. Consider two universities that saw dramatic increases in website traffic during last year’s tournament: Butler and Baylor.