Leaf and Volt—Are Shoppers Charged?
The Nissan Leaf and Chevrolet Volt are arguably the market darlings for vehicles powered primarily by electricity (Leaf is all electric; Volt has electric motors with gasoline power as an augment). While not expected to be volume vehicles in the early years, each is important to the market overall and to their parent brands. To assess their success to date, Compete quantified each model’s in-market shopper volume over time. As