Sunday Series: Fastest Growing Online Travel Agencies
This week at Compete, we compiled the list of fastest growing online travel agencies in January. Americans were busy booking trips in the New Year: the category had over 54 million Unique Visitors, up 26.7% from December. Some of the niche agencies included on the list offer travel to the Dominican Republic, Europe, California, and the Caribbean. Let’s dig a little deeper into the largest sample site on the list.
Sunday Series: Which Airline Soared In October?
Below is a table ranking the top growing airline sites by their monthly unique visitors. Interestingly enough, the first place goes to a lower ranked site, but quickly ascending site, malaysiaairlines.com. Also, despite its merger with Atlantic Southeast Airlines, Expressjet.com saw over 70% monthly growth. What I noticed after reviewing these top sites was the prevalence of international travel as the destination…
Is Southwest’s Acquisition of AirTran Helping its Online Presence Take Off?
Image from: Plane Taking Off / Shutterstock With generally slim profit margins, airlines must do whatever possible to remain competitive. Southwest decided that meant buying AirTran, now a wholly-owned subsidiary of Southwest. The acquisition agreement was signed May 2, 2011 with the mission of improving the business, in part through better economies of scale. Since then, routes have been consolidated and integration of frequent flyer programs is under way. But
Memorial Day Travel: Most Popular Airports
Image from: Airport Image / Shutterstock As Memorial Day approaches, people are packing up their things and shipping out for the long weekend. The Huffington Post published a piece that tracked last year’s popular travel trends, based on the number of FourSquare check-ins on Memorial Day last year. Atlanta’s Hartsfield-Jackson airport was the leader among airports, suggesting Atlanta had the most people visiting or passing through. FourSquare data shows day-of
Google Flight Search Taking Off
Image from: Buzzom Google Flight launched in September 2011, providing consumers yet another option for travel shopping. It is most similar to meta search sites like Kayak, in that you search for flights using the tool, but are redirected elsewhere to book. However, unlike Kayak, Google only directs searchers to airline supplier sites (think aa.com) for booking rather than offering the option of booking with supplier or OTA. To measure
What’s the Deal with Travel Promotions?
Image from: graph / Shutterstock Deals and discounts have been part of companies’ efforts to drive business since business has existed. Travel is no exception. With the recession came the advent of more frugal consumers and, in response, more aggressive use of deals. The increasing use of digital technologies by travel-researching consumers creates a unique opportunity to gauge the impact and effectiveness of promotions. Compete evaluated several airline promotional efforts
#Orbitz25Days of Holiday Travel
Image from: fotohunter / Shutterstock The holidays are the craziest time of the year for travel. Now, I have been on my fair share of airplanes and because I often choose what airfare is cheaper over what brand I like best, I never rack up enough frequent flyer miles to warrant a free flight. Orbitz, an aggregator of flight options lets you compare and find the best deal for airfare
Digging for a Deal: Today’s Air Travel Environment Means High Flying for Aggregator Sites
Recent data released by American Express Business Travel reports that the average price paid for a flight during Q4 2010 was up 7% versus the same time period last year. Ask the airlines, and they’ll tell you this is due in near entirety to rising operational costs, specifically the price of oil. And with crude prices increasing an additional 21% during Q1, it’s no surprise that ticket prices continue to
Compete Releases Top Vacation-Related Web Sites for Summer 2010
Today, Compete released its rankings for summer 2010 top vacation-related web sites. The summer heat seems to be sending people to theme parks, as revealed by our May data. Affordable travel remains popular as vacation packaging sites continue to see more traffic in the summer months. How are people getting around in a cheaper way? According to our data, car rental sites have seen a major increase in traffic, while