Case Study: Why Engagement Doesn’t Always Equal Higher Sales
In 1946, Juan Trippe established the InterContinental brand and opened their first hotel in Béllam, Brazil. Since then, the InterContinental Hotel Group has become the largest hotel company in the world with over 675,000 rooms in over 100 countries. In 2008, Brian Chesky, Nathan Blecharczyk, and Joe Gebbia founded Airbnb in San Francisco, CA. Since then, they have expanded to 34,000 cities in 192 different countries and offer over 500,000 rooms.
Sunday Series: Popular Hotel Chains Among June’s Fast Movers
This Sunday we take a another look at the tourism industry, or more specifically, popular hotel chains – a category that was among one of the fastest moving in June. The category as a whole saw an increase of 8.9% in unique visitors (UVs), something that shouldn’t come as much of a surprise considering the increase in vacations during the summer months.
Airbnb: How to Move from Making News to Making Profits
Image from: Airbnb / Shutterstock Over the last 60 days, Airbnb.com has had its ups – like scoring VC funding, and its downs – including a barrage of negative press about customers’ bad experiences. So how does Airbnb go from making news to making profits? For starters, it should keep close tabs on its competitors. Consider Vrbo.com, another site focused on vacation rentals, albeit a bit more traditional than Airbnb.