Is Search So Easy a Caveman Could Do It?
As far as auto insurance goes, buying has only gotten easier. In fact, GEICO would say it’s so easy a caveman could do it. And while Progressive’s Flo might think differently, I decided to look and see how well these sites are performing. Last year we took a look at some of these celebrity icons in “So This Gecko, Caveman, and a Woman named Flo Walk into a Bar: Part 1”…
May 2012 US Search Market Share Report: Bing Up, Yahoo Up, Google Down
We return to the recent trends in search market share in May, with Bing and Yahoo’s respective share of the market increasing slightly and Google’s share decreasing. Bing gained 0.3ppt’s and Yahoo! gained 0.1ppt’s, driving the Bing Powered market share to 33.7%. Google’s share declined by 0.4ppt’s, and now garners 65.5% of the market. AOL’s share remained unchanged at 0.8% for the third month in a row. The overall search
Indianapolis Motor Speedway Losing the Race For Search Referrals
Image from: Indy 500 Image / Shutterstock According to their website the Indianapolis Motor Speedway, home to the Indy 500, has “long prevailed as an icon of motorsports excellence.” That may be true, but their online presence has a much less spectacular following. Their site, indianapolismotorspeedway.com, usually sees a fairly low number of unique visitors each month, but experiences huge month-over-month increases (590% last year, and 821% the year before) around
April 2012 US Search Market Share Report: Bing up, Google up, Yahoo down
For the first time in months, the usual market share trends changed for Google and for Yahoo!. Google increased its share for the first time since December 2011 to 65.9% of the US core web search market. Yahoo! had been experiencing small increases in share steadily since December 2011, but saw a decline of 0.7ppt’s from March to April. Bing continues to gain monthly share since October 2011, and experienced
Your Report Card Is In; Search Marketing Plays Well With Others
Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that
Location, Location, Location: Analyzing Apartment Search Site Keywords
Image from: Apartment Key Image / Shutterstock Several weeks ago, we wrote a post about the top home buying sites and their performance online. As a college student, I am definitely not buying a house anytime soon, so I thought it would be fun to take a look at apartment hunting sites instead. In fact, yesterday Mashable published an article featuring 10 websites for apartment hunters so I decided to
March 2012 US Search Market Share Report
The share trends among the top 3 engines continued this month, with slight market share increases for Bing and Yahoo! Bing Powered engines (Bing and Yahoo!) picked up the 0.5ppt’s share the Google Powered engines lost. Google Powered now represents 66.3%% of the market and Bing Powered has over a third of the US web search market at 33.7%. AOL saw a slight decline of .1ppt in share, while Yahoo!
The New JCPenney – How Things Are Going So Far
Image from: Biz Journals JCPenney’s quest to change the department store shopping experience has been hard to ignore. The iconic retailer has hired Ellen as its new celebrity spokeswoman to tell consumers that prices have been slashed, return policies have been made more flexible and that JC Penney is a cool place to shop. Competitors and industry analysts alike have openly questioned whether such a strategy can be pulled off.
What are Musicians Searching for After the Holiday Rush?
Image from: Semisatch / Shutterstock Let’s face it, if you are a musician finding great gear is an uphill battle. There is almost an art to finding music instruments and accessories that have just the right affordability and quality to meet each buyer’s personal needs. This constant search for the better and more exciting instrumentation is part of every musician’s life. So, naturally there are a lot of users out
Searching for Easy Gifts and New Love: Valentine’s Day Afterthoughts
Image from: PISETSAK PUKAEWPUEAK / Shutterstock Those that are romantic (or obligated) diligently prepare Valentine’s Day surprises for their loved ones months, weeks, or days before the holiday. But what of those who wait until the last minute? With our Compete search data, we found that of the top 500 search referrals from Google, Bing and Yahoo on Valentine’s Day last week, only about 10 were even related to the
January 2012 US Search Market Share Report
Both Bing and Yahoo gained market share this month, while Google’s share declined. The overall picture and trends remain the same – Google Powered engines (Google and AOL) continue to slowly lose traction monthly; while the Bing Powered engines (Bing and Yahoo!) continue to gain momentum. Google Powered share declined 1.2ppt, while Bing Powered increased its share by those 1.2pppt’s. Google Powered now represents 68.3% of the market and Bing