Agency & Publisher Solutions

Quick Tips: Search Analytics Keyword Data Table

This quick tip will overview Compete PRO’s Keyword Table.  The Compete PRO interface offers definitions and supplemental context that are accessible by clicking on the question marks next to each term. Keyword - is the phrase or term an actual user entered and searched for on one of the five major search engines. Search Referrals Share – is the share of total search traffic (90 day moving average) generated to this

The Weekly Compete Pulse

Here’s a round-up of the most popular digital marketing stories we shared online this week, including Bing updates and a Penguin case study.

The Weekly Compete Pulse

Though the overwelming reaction Facebook’s Graph Search has been “unimpressed”, the social networking site may very well steal AOL’s spot as fourth-largest player in search– if Facebook’s search ads generate just 10% of the company’s revenue in the coming year. Facebook officially entered the search market with the announcement of its new social search tool, a partnership with Bing. Gartner updated its mobile advertising forecast this week. The company increased it

The Weekly Compete Pulse

On Monday, we watched this year’s CES keynote by Qulcomm CEO Dr. Paul Jacobs in a combination of awe and amusement. Though the message was presented in an interesting way, the significance of mobile in the new year is undeniable–and everyone has their own thoughts on exactly what role mobile will play. 74% U.S. smartphone users get real-time, location-based information on phones. MarketingLand shared its five predictions on Mobile Marketing in

Big News About the Compete API

I hope you all enjoyed the Holiday season! Here at Compete, we certainly had an exciting close to the year. The Compete API user base is growing faster than ever and we have seen rapidly increasing interest in our demographic data-points, organized by age, income, and gender, as well as our Daily Visit and Time share metrics, which provide daily trend data. Thank you! Now, the big news. I am extremely

August 2012 US Search Market Share Report: Same story, new month. Bing grows, Google down. AOL and Yahoo! remain fairly flat.

The recent share trends between the two largest search engines continued this month. Google’s share declined by 0.2ppts, the same decline from the previous M-O-M. Yahoo!’s share is staying consistent at 15.1% of the US core search market. AOL’s share declined slightly by 0.1ppt, despite its search query volume only moving from 103 to 101 million queries in August. Bing currently stands at capturing 19.2% of the market.  It was

Seeing Between the Lines of the Search and the Click

Image from: Online Search / Shutterstock Search marketing is an intense and competitive battlefield, and for those of us in the trenches it can feel like being dropped in an unknown location without a map or GPS to guide us. To date, the ability to track actual consumer behavior from a search to a click has been virtually non-existent. Because search engine results pages (SERPs) are different for every consumer

The Weekly Compete Pulse

What happens when search engines fight? We’re about to find out, because last Thursday Bing threw down the metaphorical gauntlet and engaged Google in an all out search engine battle royal. If you go to Bingiton.com, the revamped-retro-rustic home of the Search Challenge, you be confronted with a blind search test that produces a side by side comparison of either engine’s results. Then, after searching, you’ll pick which results you

Walmart Boosts Conversions with Social Inspired Search Tool

Image from: Walmart Storefront / The Inquistr Online retailers are constantly trying to better understand exactly how consumers are shopping on their websites. If ecommerce sites can better understand the digital path to purchase, they can optimize their site’s layout, make it easier for the consumer to find what they are shopping for, and ultimately drive up conversion rates. One way a retailer can do this is by better understanding

Go Ahead, Take the Search Challenge: Bing vs. Google at Bingiton.com

Image from: Bingiton! / Bingiton.com For those of you who have been tracking the shifts in search market share for at least the last year, or even since the launch of Bing, you will have noticed that Bing has been steadily increasing its share of the US search market.  And perhaps you’ve also noticed, especially in 2011 and in 2012 so far, that Bing has been chipping away at Google’s

Booking.com’s Search Strategy Deserves 5 Stars

Image from: Hotel Image / Shutterstock Very few sites can boast the enviable curves, and pitch-deck-esque trend lines of Booking.com’s traffic. With more than quintuple the amount of traffic from June 2 years ago, Booking seems to have the online traffic acquisition game pinned down.  This should come as no surprise considering Booking.com falls under the Priceline.com umbrella, another perennial powerhouse in the Online Travel Agency category.  As long as