adwords

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Maximizing Marketing Data: Turning Immediacy Into Impact, Even Small Companies Can Tap Big Data If They Know Where to Look, Curating Content Or Creating It: Which Drives More B2B Conversions, and Don’t Dismiss Broad Match: It’s Come A Long Way.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: 10 Google Analytics Advanced Segments That Reveal Search & Social ROI, How & When You Can Turn SEM From A Checkbox To A Core Business Component, How To Get Interactive Branding Right, The Most Effective Tactics for Acquiring Facebook Fans and Twitter Followers

Adjusting Your Search Strategy to Increase Holiday Sales

As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you understand the holiday shopper, we have completed a study in concert with Google which takes a look at the differences between consumers who do and don’t use search in their path-to-purchase.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Michael Kors’s Instagram Ad: 36K Likes, 200 Rage-Filled Comments, Twitter’s New Display Ads in Action, Instagram ads are turning into ‘likes’ 5 percent of the time, No. 1 Position in AdWords Doesn’t Always Get Highest CTR [Study].

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Are You Making These 10 Common Google AdWords Mistakes? Internet marketers know that using Google AdWords is an excellent way to drive traffic to their sites. Since it can be expensive if not handled correctly, the trick is to manage campaigns to get the highest return on investment. Unfortunately, a poorly managed AdWords campaign is

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: A poorly illustrated guide of Google’s algorithm, copywriting 101, why paid search isn’t what it used to be, and how to make your landing page copy more persuasive.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: The best times to post on Instagram, why you can’t engineer success, more on Google making the switch to SSL, and how multi-screen ad impact will soon be possible through Google.

Your Report Card Is In; Search Marketing Plays Well With Others

Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that

The Weekly Compete Pulse

This week was a lively one for Boston as we celebrated the future of marketing through the FutureM conference. Compete had the honor of hosting a TastyBytes event with the ARF about turning social media conversations into business advantage. We wished we could have been at every event, but that’s why we had Bostinnovation around to fill us in! Check out a recap from Thursday’s event:  #FutureM: The Future of

Forget Anchovies, Hold the PPC! SEO Management Helps Pizza Company Deliver to Its Bottom Line

After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza! Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies. Using the Keyword Destination tool on Compete.com to get a